Purpose: The purpose of this paper is to investigate the dynamic process of brand meaning creation by multiple stakeholders during corporate rebranding in the digital environment. Design/methodology/approach: By applying a symbolic interactionist perspective, the case study analyses a failed corporate rebranding of Gap. A variety of narratives by managers, consumers, designers, and marketing profe

This thesis paper studies the organic legislative framework in the European Union. It describes how the EU organic regulation has developed and discusses the future trends, issues and opportunities of the organic movement. It researches how organic is regulated in the EU today, what its’ objectives and aims are, what issues and improvement exist and how the organic movement will develop in the fut

Conditionality clauses in EU trade agreements are widely criticised for their inefficacy in influencing companies’ production processes. While it is usually customary that companies that fail to comply to said clauses may still continue to export to the single market, the new 2016 trade agreement between the EU and Jordan has imposed stricter restrictions and forbids non-compliant companies to exp

This thesis sets out to explain the evolution of feminist discourse within the sustainable development policy community. I compare two major United Nations international policy frameworks, Agenda 21 and the Sustainable Development Goals, which have similar objectives and scope and were adopted 20 years apart. The UN agendas define international and national policy and actions that are expected to

This thesis focuses on public opinion. Specifically it examines public opinion in the US regarding the war in Afghanistan. In the last months of the Bush administration was the US still at war in Afghanistan and Iraq. The newly elected president Obama inherited the wars and by 2009 had the US waged war in the region for approximately eight years. The aim of the thesis is to reach a conclusion rega

Sverige är en av Europas ledande gruvnationer och den svenska gruvindustrin utgör en mycket viktig näring från försörjningssynpunkt, sysselsättningssynpunkt och industriell synpunkt. Samtidigt som mineralindustrin innebär stora vinster för samhället medför den även rad betänkligheter ur miljösynpunkt. Gruvverksamhet för bland annat med sig buller, damm, förändrad hydrologi och utsläpp av olika slaSweden is one of Europe's leading mining nations and the Swedish mining industry is an important industry from a supply, employment and industrial point of view. At the same time as the mineral industry brings profits for society it also brings consideration from an environmental point of view. Mining activities include noise, dust, altered hydrology and emissions of various kinds. In addition

How can the low representation of women in politics in Bosnia-Herzegovina be understood and what can a different approach add to already existing approaches to make Bosnia-Herzegovina more gender equal in terms of political representation of the genders? There has been established a Gender Equality Law that demands a 40% gender quota of political representation, but the gender representation has o

The phenomenon where subnational governments are reaching out for collaboration with external actors in a horizontal dimension are nowadays a common subject for research in local government studies. By examining the transnational organization Greater Copenhagen & Skåne Committee (GCSC), this study aims to develop a further understanding of why subnational governments are joining different kind

This thesis asks how developments in The Swedish Social Democratic Party’s welfare ideology over the past 70 years can be understood, using the conceptual lenses of Keynesian, Neoliberal and Social Investment welfare ideals. To answer this question, the thesis models a tailor-made seminal analytical tool; a code scheme of numerous operational indicators for Keynesian, Neoliberal and Social Investm

Considering the depersonalization that the bureaucratic role entails, it is interesting to analyze the bureaucratic role-play that occurs between public and private sphere from a dramaturgical perspective. In order to investigate the personal shift of bureaucrats’ attitude, I conducted participant observations and interviews at an office of a Swedish Agency. Based on critical theory and feminist c

Ever since the principle of sovereignty was established in Europe after the peace of Westphalia in 1648, the importance of belonging to a state has increased. And in today's society, during a time filled with a lot of wars and a major refugee crisis, having a citizenship has never been more important. Having a citizenship means that you get certain rights, but also obligations towards the stat

The 12th of April 2016, the European Parliament held a debate concerning the migration on the Mediterranean Sea. The issue has turned into a political crisis that has divided the member states of the European Union. This study intends to examine whether geographical distance may condition solidarity. Through an argumentative analysis, arguments by Swedish, Finnish, Greek and Italian members of the

Den här uppsatsen ämnar att förstå Islamiska statens propaganda och kommer med deras egna tidskrift som heter Dabiq, utforska innehållen för att förstå syftet med Islamiska statens propaganda. Materialet består av 15 artiklar och kommer med en narrativ metod som består av tre strategiska narrativ, identifiera mönster inom Islamiska statens propaganda. Metoden kompletteras med teori om strategiska

The Sweden Democrats, an anti-immigration and populist political party, gained ground in the Swedish North in both the 2010 and 2014 national elections. The key purpose of this thesis is to investigate the reasons for the Sweden Democrats electoral success in the North of Sweden, a geographical region where electors historically have voted for left parties. In doing so the thesis offers an investi

In this paper two different concepts are analyzed: information disorder and cooperation. Psychological warfare has become an increasingly pressing problem during the past few years. Several different notions are being used within the concept, including disinformation, misleading information and information disorder. Problems occur when one has a concept, but no legal definition for it. Hence is th

Despite the fact that EU environmental policy has become increasingly important, the EU member states are struggling to comply with environmental legislation decided on the European level. Interestingly, some member states seem to find it more difficult than others. This thesis seeks to explain the cross-national variation in non-compliance with EU environmental law, that is, why some member state

This is a comparative study of China, Iran, Russia and Saudi Arabia, from an EU perspective. The EU imposed arms’ embargoes on China, Iran and Russia for reasons such as democratic concerns and military aggrandisement, the purpose of this study is therefor to find explanations to why the EU have not imposed arms’ embargoes on Saudi Arabia, a state who have arguably committed similar acts as the ot

Bakgrund: Livmoderhalscancer är en av de vanligaste cancersjukdomarna globalt, men relativt ovanlig i Sverige, där ett förebyggande screeningprogram finns. För att cancer ska utvecklas krävs en infektion av ett humant papillomvirus (HPV). Studier visar att kunskaperna om HPV är låga. Syfte: Att undersöka och jämföra kunskaper om HPV och dess samband med cellförändringar och livmoderhalscancer samt

The current migration situation puts high pressure on the European Union. Today’s situation is unsustainable as some states receive a number of refugees beyond their capabilities while other states refuse to receive any at all. In 2016, the Commission presented a proposal that entails a mandatory distribution key for the relocation of refugees which for the member countries would lead to a lowered

In 2015, a new police regulation was enacted in Sweden, which gave civilian police officers increased authority. Prior to the enactment of the law, a departmental memorandum suggested the legislative changes as a means to increase the effectiveness of the Swedish Police without risking the rule of law. Four unions that represent police employees were asked to deliver statements of opinion in which