Denna studie syftar till att bidra till en bredare bild av varumärkeskommunikation med fokus på sambandet mellan provokativ marknadsföring samt attityder och beteenden. Frågeställningarna är utformade för att undersöka potentiella konsumenters upplevelser av provokativ marknadsföring och hur de talar om det i förhållande till varumärket. Studien bygger på ett teoretiskt ramverk baserat på strategiThis study aims to contribute to a broader picture of brand communication with a focus on the relationship between provocative marketing and attitudes and behaviours. The questions are designed to investigate potential consumers' experiences of provocative marketing and how they talk about it in relation to the brand. The study is based on a theoretical framework based on strategic brand manag

Det här är ett arbetet som rör sig i gränsland. Det berör platsen där sociologi och psykologi möts, och utforskar därifrån gränsen som löper mellan normalitet och abnormalitet. I fokus står borderline personlighetssyndrom, en psykiatrisk diagnos som karaktäriseras av instabilitet i affekt, relationer och identitet. Diagnosen diskuteras här huvudsakligen utifrån en teori om att problematiken huvuds

In this paper, I argue skateboarding to be a ritualizing performance that acts as a catalyst for transformative energies and heightened emotional states. Aided by the sensory experience of riding a board, powerful feelings of connectedness and unity arise amongst those who practice skateboarding, so intense that they transgress day-to-day social boundaries and temporarily overcome the socioeconomi

Syftet med detta examensarbete är att utforska hur olika faktorer kopplat till organisk marknadsföring på TikTok påverkar hur individer lockas till köp. TikTok är en sociala medieplattform som skiljer sig från tidigare plattformar då TikTok är innehållsdriven och inte följardriven. Det finns inte mycket forskning kring TikTok som kommunikativ kanal och det nya formatet kan bidra till nya utvecklinThe purpose of this thesis is to explore how different factors connected to organic marketing on TikTok affect how individuals are tempted to purchase. TikTok is a social media platform that differs from previous platforms as TikTok is a content driven and not follower driven app. There is a lack of research about TikTok as a communication medium and the new format could contribute to new developm

Spam review detection has gathered significant attention within the Natural Language Processing (NLP) academic community, especially in recent years due to the growing reliance on online reviews for purchases and the increased uti- lization of Artificial Intelligence. The prevailing methods for identifying fraudulent reviews often concentrate on text-based features employing diverse techniques. Re

In the search for grasping how the everyday life experience for people with a disability is shaped in relation to the local social and political complexities in Cobija/Pando four themes are crucial to understand. Firstly, illustrating how the rhetorical definition of disability removes the wrongfulness or responsibility from the shoulders of the individual to an exclusive social environment. Even

Hedersrelaterat våld och förtryck är ett stort samhällsproblem som drabbar många människor världen över. I mitt tidigare uppsatsarbete i sociologi på B-nivån om arbetet mot hedersrelaterat våld och förtryck bland pojkar och unga män framkom att deras position i hederskontexten ofta hamnade i skymundan. Syftet med denna kvalitativa studie är därför att undersöka pojkars och unga mäns dolda dubbelro

Standardmodellen är idag fysikens mest konkreta beskrivning av universums minsta beståndsdelar. Den tillåter oss att kategorisera den synliga materian i sina grundläggande partiklar och beskriva deras växelverkan genom tre av de fyra fundamentala naturkrafterna; elektromagnetism, den starka kraften och den svaga kraften. Modellen har även lyckats förena beskrivningen av elektromagnetism och den svWith physicists actively exploring Beyond the Standard Model (BSM) theories that may fill in the gaps of the Standard Model (SM), a fundamental question arises: which parameters hold physical significance? In this thesis, we present our initial progress towards the development of a model-independent artificial intelligence framework designed for conducting parameter space scans in BSM scenarios. O

This study investigates how different acoustic environments and spelling manipulations affect the reading process by applying eye tracking methodology. Participants are asked to read sentences while either listening to babble noise or not being exposed to any acoustic stimuli. It was generally possible to understand semantic chunks of the babble noise but not the discourse. The reading material wa

Climate change is an urgent global issue affecting millions of people and several ecosystems. However, there is a significant gap between what has been done and what is needed for climate change adaptation. Conservation areas play a crucial role in responding to climate change by providing essential ecosystem services and supporting biodiversity and human adaptation. However, there is a lack of re

Coronapandemin slog hårt mot den svenska sjukvården. För att bidra till hittills knapphändiga litteraturen inom effektivitetsanalys av coronapandemin använder sig uppsatsen av de icke-parametriska metoderna Data envelopment analysis (DEA) och Malmquist-index för att utöka förståelsen för hur den effektiviteten utveckladesfrån innan till under pandemin. Med data på regionnivå specificerades en inpu

This paper investigates what can promote green energy projects on land which consist of solar and wind power. The research is done with an economic geographic framework of path-development. A paradigmatic case study is conducted with scientific semi-structured interviews and short “pop-up interviews” which validated the in-depth interviews. These pop-up interviews also highlight further points and

Upplevelser hos människor som söker asyl eller flyktingstatus präglas av olika prövningar och svåra upplevelser innan, under och efter migrationen, vilket gör dessa individer mer mottagliga för att utveckla psykisk ohälsa. Denna scoping review syftade till att kartlägga och utforska relationen mellan postmigrationsstressorer (såsom utmaningar relaterade till legal status, ekonomi, boendesituation,Experiences of people seeking refuge and asylum are characterized by diverse adversities before, during, and after migration, making these individuals more susceptible to developing mental ill health. This scoping review intended to map and explore the relation between post-migration stressors (such as struggles related to legal status, finances, housing, and discrimination in the context of reset

False denial is a deceptive strategy involving the refusal of knowledge or actions. Previous studies have reported the denial-induced forgetting (DIF) effect, where denying information during an interrogation impairs memory for the discussed details. Recent research has shown that denial can also affect the original event memory when cognitive resources are strained during task execution. However,

En del psykologer som behandlar individer med trauma får själva samma eller liknande symptom som de som dem exponeras för. Föreliggande studie åsyftar att undersöka hur psykologers upplevelser av och professionella strategier i behandling av krigs-och tortyrtrauma kan förstås utifrån arketypiska gestalter. Sex psykologer från olika delar av Sverige rekryterades för semistrukturerade djupintervjuerSome psychologists treating individuals with trauma do themselves get the same or similar symptoms as the ones that they get exposed to. The aim of the present study was to explore how the experiences and professional strategies of psychologists treating survivors of torture and war can be understood through the lens of archetypal figures. Six psychologists from different parts of Sweden were recr

The aim of this study is to understand how outreach workers work with at-risk youth to reduce the risk of criminal behavior. The study is based on semi-structured interviews with eight outreach workers from different parts of Sweden who all have continuous contact with at-risk youth. The theoretical approaches we used when analyzing our material were Michael Lipsky’s theory of street-level bureauc

In this study, we investigated the issue of segregation as a social problem and the effort made to address it at the local level, particularly by the Swedish government. The government had developed a long-term program focusing on areas such as crime, the labor market, education, housing, and civil society to reduce segregation and promote equal opportunities. Our aim was to understand how the act

The current fashion and textile industry is one of the largest contributors to climate change and environmental degradation. The industry uses toxic dyes and chemicals to cultivate, manufacturing and processing stages. It also creates emissions that end up as pollution, and waste that ends up as landfill, which damage the ecosystem and has detrimental impact on human health. The textile and fashio

The purpose of this thesis was to analyze how disinformation narrative techniques are applied by actors during an organizational crisis to construct a narrative about Sweden. To achieve this goal, a qualitative content analysis method has been utilized on Twitter posts. By applying disinformation narrative techniques, the study examined which narrative techniques were used to link a public organiz