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In cognitive linguistics there are three prevalent theoretical perspectives on metaphor: (universal) conceptual metaphors, discourse metaphors and language-consciousness interactionism. This thesis looked for evidence of support for these positions by conducting an empirical study comparing motion-emotion metaphors in English, Spanish and Swedish, focusing on the source domain MOTION. Following th
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The aim of this study is to understand how crowdsourcing campaigns in an online environment can change brand perceptions and behavioral intentions of non-participating customers. Therefore, the thesis connects two major concepts. First the phenomenon of crowdsourcing will be discussed with emphasis an emphasis on its use in marketing. Then crowdsourcing will be lined to the theoretical concept of
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In this master thesis, combinations of noise-canceling LNA and harmonic-rejection mixers are investigated and compared to find an optimal inductorless receiver front-end for low-band (600-960MHz) FDD LTE-A network. The work was carried out in a modem development project at Ericsson Modems, Lund. Three receiver versions with different harmonic rejection techniques are compared in terms of noise fig
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The human population is increasing and more wastewater, rich in nutrients, is produced. Increased levels of nutrients such as phosphorus, nitrogen and organic matter in water bodies present a risk for eutrophication, toxicity to the water-living fauna and oxygen depletion. Therefore, it is important to operate the wastewater treatment plants efficiently to limit the release of nutrients to the rec
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Background and issue of study: The global financial crisis, climate change, demographic changes, and rising inequality are some of the global trends that put pressure on public leaders and organizations, civil society organizations and corporations to shift to a social and environmental sustainable development. Social innovations are demanded to be both drivers of positive societal change and forc
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Concrete is sometimes damaged by freezing. The damage increases if salt also is present. The damage consists of the removal of small flakes on the surface of the concrete, the inner structure may however be completely unaffected. This surface damage may increase the degree of saturation and ingress of e.g. chloride ions, which may lead to inner frost damage and corrosion on the reinforcing steel.
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Background: We are today doing business in a global and increasingly digitalized world where e-commerce has become a significant approach for companies to be successful and to reach a bigger market. Alibaba Group is today considered to be the world’s largest e-commerce company and was founded in 1999 by Jack Ma, a former English teacher from Hangzhou, China. The company’s mission is to make it eas
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Inaccurate and sensational news about the EU in the media, also known as euromyths, have proven to be an effective tool that creates images for public discussion. Previous research has concluded that the news from Brussels is more likely to be reported inaccurately in the member states’ media but there is little explanation for why this occurs. The focus of this research is on the reporting of EU
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This thesis examines how the transition from a linear product development process to a faster and iterative one affects the extent and quality of cross-functional collaboration within a company. It investigates both what changes such a transition entails, as well as how they may be explained. The setting of the study is the software development department of a multinational consumer electronics fi
