Determinants of smartphone shopping adoption: Key factors for online shopping of consumer goods through smartphones in Sweden
The purpose of this thesis was to examine key factors for adoption of online shopping of consumer goods through smartphones in Sweden. Previous research on online shopping and m-commerce was reviewed and the Unified Theory of Acceptance and Use of Technology model (UTAUT) (Venkatesh et al. 2003) was chosen. Interviews were conducted with 11 online shoppers and 5 industry experts to explore current