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Purpose: The purpose of this thesis is to generate knowledge of employees' perspectives on how they understand and make sense of a change in the identity and culture within an organization and how they make sense of becoming brand ambassadors. Design/methodology/approach: The thesis was conducted through a qualitative approach where the empirical material consisted of semi-structured intervie

The phenomenon of cancel culture is one we all witness and sometimes partake in, and it has recently become a hot topic in research. However, the literature on this phenomenon is still in its infancy. Scholars have attempted to understand cancel culture by looking at cases where public figures and celebrities are targeted, but not enough attention has been paid to the ins and outs of cancel cultur

Enligt Sikström et al. (2020) tenderar maktbegreppet att syfta på publika snarare än privata domäner vilket har lett till den förhärskande idén att män har mer makt än kvinnor. För att bredda maktbegreppet utvecklade författarna måttet PWP (Preference Weighted Power), vilket väger hur mycket makt man har inom en domän mot hur viktig man tycker att den domän är. Uppsatsen var en uppföljningsstudie According to Sikström et al. (2020) the concept of power tends to be associated with public domains rather than private domains, which has led to the prevalent idea that men have more power than women. To broaden the notion of power the authors developed the term PWP (Preference Weighted Power) which weighs how much power one has in a domain with the importance of that domain. This bachelor thesis

Debt, bank credit and the determinants for bank lending are as up to date as ever with an increase in inflation and rising rates. Economic activity, financial costs and housing prices have been empirically established as important determinators when it comes to the indebtedness of the private sector. Less examined is the role of the rental market in the context. This study examines the effects on

Den här uppsatsen undersöker och problematiserar textbindningen hos andraspråkselevers texter på gymnasiet för att se vilken typ av textbindning som kan vara extra svår för dem att producera, samt extra viktig att undervisa om. Det görs mot bakgrund av Rydling och Svenssons (2004) undersökning som visar på andraspråkstalares generellt lägre skriftliga nivå. Analysmodellen som används bygger på ettThis paper investigates and problematizes the cohesion of second language students' texts in secondary school to see what kind of cohesion may be particularly difficult for them to produce, as well as particularly important to teach. The investigation is carried out in the light of Rydling and Svensson's (2004) study showing a generally lower level of writing by second language speakers in

With the growing concern about the environment, consumers become more critical in their consumption and almost every organization communicates its sustainability efforts. However, not in every case do consumers believe in sustainability claims. This exploratory case study with the global skincare brand NIVEA examines the brand’s sustainability communication from a consumer perspective. It aims to

In this master’s thesis I will investigate how librarians think about how their profession is affected by and relates to the democratic mission and various cultural policy decisions. I will also attempt to make more clear how librarians interpret, relate and deal with external forces of change such as technology, politics and other social forces. This has been done to investigate and survey the tw

Text analysis recently became a popular method to analyze the labor market in the field of research economics. This thesis uses an online Latent Dirichlet Allocation model to extract skills from two selected sectors of the Danish labor market between 2018 and 2021. The method uses topic modeling, where the keywords in the resulting topics are associated with skills, tasks or occupations. The resul

E-health services are critical for improving the quality of life and accessibility of healthcare. There have been multiple developments within e-health services, but the outbreak of the COVID-19 pandemic caused a significant increase in the use of these services, which led to faster diffusion of e-health services. A qualitative study was conducted to examine how the Swedish public healthcare syste

This study scrutinizes the underlying factors of honor-related violence (HRV) and examines how women break away from honor-related violence. Four autobiographical stories written by vulnerable women who have been victims to honor-related violence have been analyzed. A qualitative narrative method has been used as an analysis method. The results of this study shows that factors such as honornorms,

This paper examines the remunicipalisation of elderly care in Lomma kommun in the context of previous remunicipalisation theory and with the background of New Public Management. In 2020 the municipality of Lomma kommun decided not to extend any contracts with external providers of elderly care, thus taking back all service in the hands of the municipality after the initial privatization in 2005. A

Present master thesis investigates the role of 4 chosen place-based educational initiatives in Austria which are actively engaged in local short food supply chains (SFSCs). Those supply chains are defined by close geographical and social relations between supply chain actors and a limited number of intermediaries. It aims to scrutinize to what extend such initiatives (can) foster consumer-producer

This paper investigates the performance of benchmark indices and according ETFs against the synthetic portfolios that were built using the five major holdings of the selected benchmark index and its ETF. Not only do we test the synthetic portfolios, but from them, we make optimal (re-balanced) portfolios using mean-variance optimization (with short-selling constraints). We test and examine the ret

Under de senaste decennierna har samhället genomgått en snabb teknologisk utveckling som resulterat i nya arbetssätt. Det är nu lättare än någonsin att arbeta var, när och hur man vill. Att världen drabbades av en pandemi under inledningen av 2020 accelererade den teknologiska utvecklingen. Digitala arbetssätt blev därmed vardag för majoriteten av den kontorsarbetande befolkningen. När det bevisliIn recent decades, society has undergone rapid technological development, resulting in new ways of working. It is now easier than ever to work where, when and how you want. A global pandemic at the start of 2020 accelerated technological progress. Digital ways of working thus became commonplace for the majority of the office-working population. With the evidence that remote working is productive,

Responding to the pressure of economies of scale, port cities like Hamburg “hold course” towards a development strategy, meeting demands of upscaling navigational infrastructure through dredging. Research focusing beyond distributional injustices is scarce and remains technocratically driven. To further our understanding of these processes, I conducted semi-structured interviews and thematic conte

Denna studie analyserar skateboardåkares förhållande till platser och stadsmiljön i Malmö stad. Hur använder skateboardåkarna sig utav platsen och hur påverkar det i sin tur deras identitetsskapande process inom kulturen. De personer som intervjuats och aktivt följts under ett fältarbete några vårmånader i Malmö stad. Alla som deltagit i studien har en stark relation med skateboardkulturen på olik

In response to complex societal and environmental issues, a growing number of entrepreneurs decide to use the means of markets for transformative change, balancing characteristics of business with a social mission at their core and are therefore commonly termed hybrid organisations. The potential tensions arising from this balancing act can result in the organisation prioritising the market logic

Strategic decisions on how a company should invest resources is naturally a crucial decision, but for startups this decision is even more important as each small decision will have major repercussions on the longevity of a startup. This study seeks to deepen the understanding of the perceived sustainability of a startup by a customer - since this is a growing customer decision criteria - and h

This thesis is a research regarding if Sweden should be classified as a tax haven. To be able to classfie Sweden, four organisations have been researched, this is because there is no clear definition of the term tax haven. This research has gone through four organisations' views on tax havens and what they see as indicators in a country that could be classified as a tax haven. Have the four or

Professional counselors are often seen as responsible for highlighting the need of, and to operate the social work in healthcare. To have that expertise in an otherwise medical context can lead to it being a difficult task. It is also suggested that the social worker’s role and professional identity is vague, which also influences social worker’s jurisdictional work. The aim of this study was to i