Is a Brand Light, Flexible, and Disposable? A Closer Look at Ingka Centres in the Face of Change – An Exploratory Case Study
The aim of this thesis is to explore the interrelation of employer branding and employee engagement in the context of corporate restructuring and organizational change. Our research follows an interpretative and abductive approach. We have conducted a qualitative case study with Ingka Centres as our case company. This thesis contributes to the literature on employer branding and employee engagemen