Ascribed Meanings to Self- Service Technologies: Exploring Grocery Shopper’s Use of SSTs and Subsequent Meanings held in a Digitalised World
Recent years have seen digitalisation entangled in everyday life; with the broader context of a digitalised world, one can no longer see the digitalised retail space and its technological artefacts as a lone-standing phenomena. Instead, it is necessary to see digitalisation as way of understanding and being in the modern world. This paper explores the practices and subsequent meanings in the use o