King of the Road or Caught in the Headlights? - A Managerial Perspective on the Role and Execution of Peripheral Vision in the German Car Rental Industry
The failure or flourishing of companies in their core businesses can often be attributed to events and developments rooting outside their focus of attention. Many research streams are concerned with early detection, interpretation and acting upon these weak signals from companies’ peripheries - with Peripheral Vision by Schoemaker & Day (2006) being one of the most systematic approaches. Due t