Branding Cultural Issues of Sexuality: A Contrasting Case Study of Brand Myths Communicated by German Sex Shops in a Socio-Historical Context
Branding Cultural Issues of Sexuality: A Contrasting Case Study of Brand Myths Communicated by German Sex Shops in a Socio-Historical Context The master thesis deals with the research problem of brand communication being predominately studied from a managerial perspective which often lacks the incorporation of cultural context. The thesis aims to highlight the advantages of a cultural branding ap