Att skapa en produkt av vanlig natur. Exempel Örkelljunga
Globalization has led to an increase in competition between places in hopes of attracting mobile capital and investments as well as new inhabitants and tourists. Nature-based tourism has become one of the most steadily growing markets for tourism in Europe. In order for a place to be attractive it has to have a brand that can be constructed depending what sort of resources a place has. A place is