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Individanpassad marknadsföring i online-modebranschen - en balansakt mellan lojalitet, integritet och relationsbyggande

Syfte: Syftet med uppsatsen är att utforska konsumentens uppfattning av online-modeföretags individanpassade marknadsföring. Konsumentens uppfattning syftar till att ge perspektiv på utformningen av den individanpassade marknadsföringen samt hur den skall förhållas i en balansakt mellan lojalitet, integritet och relationsbyggande. Metod: Kvalitativ metod med en abduktiv ansats. Vår primärdata utgPurpose: The purpose of this thesis is to explore the consumer’s comprehension of personalized marketing within the online fashion industry. Understanding the consumer’s comprehension of personalized marketing can give a perspective on how best to create and implement this form of marketing, as well as how it is balanced between loyalty, integrity and relationship management. Methodology: It is a

Modelling of respiratory mechanics during cardiopulmonary resuscitation

Cardiac arrest is a common cause of death. Medical treatment consists of cardiopulmonary resuscitation, comprising chest compressions and ventilation (both of which can be either manually or automatically provided) to recover the normal functioning of the heart. A good modelling of the process is essential to be able to study different current methods, providing a better understanding of the proc

Efficient Barrier Option Greeks using Automatic Differentation

K¨anslighetsanalys av barri¨aroptioner med algoritmisk derivering F¨or att f˚a ut optionspris och derivator p˚a priset med avseende p˚a tex r¨anta och volatilitet, utf¨ors vanligtvis ett antal simuleringar varp˚a ett medelv¨arde r¨aknas ut. D¨arefter r¨aknas derivatorna ut med en finit differensmetod. F¨or att erh˚alla tillf¨orlitliga resultat med denna metod kr¨avs ett stort antal simuleringar viAutomatic Differentiation (AD) is an effective method for calculation of derivatives. It can evaluate an unlimited number of derivatives to a fixed cost relative to the computing time of the original function. The AD technique is used in many fields for large and complex calculations in order to get accurate values of derivatives fast. Banks and other financial institutions handle calculations of

Moderna Museet Malmö

This paper aims to investigate the trend of satellite museums as a phenomenon through examining the Malmö branch of Moderna Museet. The paper explores satellite museums’aspects of power by applying the theories presented by Michel Foucault and Tony Bennett. By studying the case of Moderna Museet Malmö and comparing it to international satellite museums, it is put in an international context and an

Den levande skulpturen: en semiotisk studie av den cybernetiska konstens syfte och kommunikativa särmärke

This study examines the theoretical conception and communicate aspects of Cybernetic art on the background of an analysis of Edward Ihnatowicz’s sculpture The Senster from 1970. It also examines the role of the artist as an engineer with Claude Lévi-Strauss notion on bricolage as a vantage point. This research draws upon a multitude of theoretical perspective which involves cybernetics, postmoder

Tala klarspråk för barnens skull : en genreanalys av “Lucys val” och “Barnen möter partiledarna”

“Tala klarspråk för barnens skull - en genreanalys av ‘Lucys val’ och ‘Barnen möter partiledarna’” är skriven av Otto Johansson och Fredrik Carlsson vid Institutionen för kommunikation och medier. Syftet i den här studien är att undersöka hur genren “Barn intervjuar partiledare” och att analysera denna nya genre för att se vad som konstituerar den, vad som utmärker just denna genre och hur politik

Methods for Evaluating Dewatering Properties of Sewage Sludge

After the sewage wastewater is collected from different households and directed to the treatment plants, it goes through several processes, which are physical, chemical and biological. The different processes remove the contaminant, and produce a semi-solid material named sludge. Sludge has a huge amount of liquid. Disposing this sludge with no further treatment is a very costly procedure and pres

En kritisk studie av Högsta domstolens tillämpning av ställningsfullmakten

Ställningsfullmakt är en viktig fullmakt som kommer till uttryck i 10 § andra stycket avtalslagen. Enligt regeln kan en person vara behörig att företa rättshandlingar för huvudmannens räkning på grund av att fullmäktige intagit en viss ställning genom avtal med huvudmannen. Exempelvis är ett butiksbiträde genom sin anställning behörig att motta betalning från butikens kunder för butikägarens räkniImplied authority is an important form of power of attorney that is expressed in the 10 §, second paragraph, Contract Act. According to this law, a person (the agent) can have the authority to perform legal transactions on behalf of an organization through his position in the company. For example, a store clerk is through his employment authorized to receive payment from clients on behalf of the s

False memory in bilingual participants: Using the Deese- Roediger-McDermott paradigm to investigate encoding-retrieval memory

An investigation was undertaken into whether encoding and retrieval language influenced false memory using the Deese-Roediger-McDermott (DRM) paradigm. The current study involved eighty-six Chinese-English bilinguals for whom Chinese was their first language and explored participants’ memory performance when English and Chinese replaced each other in encoding and memory retrieval. The results reve

‘Soft, Subtle Things That Lodge Themselves into the Soul’: Representation of Consciousness in Chimamanda Ngozi Adichie’s The Thing around Your Neck

Since the initial publication of a bildungsroman in 2003, the work of Nigerian-born writer Chimamanda Ngozi Adichie has received much recognition from scholars and critics. The aesthetics of her fiction could, however, be further examined in relation to recurrent themes in her public speaking. The importance of rejecting stereotypes and the single story of Africa is one such theme. This essay argu

“Two brains are often better than one, probably”: Adult ESL learners’ paired and individual lexical inferencing task performances, in relation to L2 proficiency

This research concerns lexical inferencing (LI), i.e., the ability to infer the meaning of unknown words in a running text (Haastrup, 1991). Despite its advantages, there is little research on LI as a collaborative effort. Further, virtually no studies compare paired and individual LI task performances. Based in Task-Based Language Learning (TBLL) and Vygotsky’s (1978) Sociocultural Theory (SCT),

Theoretical study of anisotropic effects in crystal growth on the example of concrete and calcium oxalate monohydrate

Kristaller av olika former och storlekar finns överallt omkring oss. Medan de flesta kristaller föredrar att växa lika mycket i alla riktningar, som bordssalt (natriumklorid) och diamant, finns det kristaller som bara föredrar att växa i vissa specifika riktningar. Som exempel på det sistnämnda, s.k. anisotropisk tillväxt, finns det kristaller som växer endimensionellt och bildar nålliknande formeWhile many crystals, both natural and artificial, grow isotropically, there are examples of crystals growing anisotropically. The aim of this theoretical study was to confirm the growth modes displayed by three different crystals, representing 3D, 2D and 1D structures. This was done by using energetic calculations with both molecular mechanics, with ReaxFF$_{ \textrm {SiO}}$ as the force field, an

Interaktivitet & Engagemang

Examensarbetets titel: Interaktivitet & Engagemang - hur kan Inbound marketing tillämpas för att bygga kundengagemang? Seminariedatum: 2019-01-17 Ämne/kurs: FEKH29 Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå Författare: Felix Guve Samaras, Laura Stefanovic, Henric Karlsson Handledare: Veronika Tarnovskaya Nyckelord: Inbound Marketing, Customer Engagement, Interaktion, Title: Interactivity & Engagement - Can Inbound marketing be applied to build customer engagement? Seminar date: 2019-01-17 Course: FEKH29 Business Administration: Bachelor Degree Project in Marketing Undergraduate Level Author: Felix Guve Samaras, Laura Stefanovic and Henric Karlsson Key words: Inbound Marketing, Customer Engagement, Interaktion, Content, Digital network. Purpose: To stu

Object detection and avoidance using LiDAR on a hydrofoil boat

Robots in factories and vehicles on our roads are rapidly reaching the point of automation. Commercial markets require high standards of safety and reliability, which in turn demands strict requirements on software and hardware. This thesis presents an analysis of driver assistance for a hydro-foil speedboat using LiDAR technology. The LiDAR sensor measures 2D positions of surrounding objects and

Gränslösa Premier

Examensarbetets titel: Gränslösa Budpremier Seminariedatum: 17-januari- 2019 Ämne/Kurs: FEKH89, Examensarbete i finansiering på kandidatnivå, 15 högskolepoäng Författare: Casper Bergh, Dragomir Petrov, Per Pertoft Handledare: Anamaria Cociorva Nyckelord: Budpremie; Gränsöverskridande; Företagsförvärv, Storbritannien, Multiple regression Syfte: Syftet med studien är att undersöka eventuella skillnaTitle: Boundless bid premiums Seminar date: 17. January, 2019 Course: FEKH89, Degree Project in Finance, Undergraduate level, 15 University Credits Points Authors: Casper Bergh, Dragomir Petrov, Per Pertoft Advisor: Anamaria Cociorva Key Words: Bid premium, Cross-border, M&A, Great Britain, Multiple regression Purpose: The purpose of this study is to examine eventual differences in the bid pre