Youtube ogillar ogillande: användares reaktioner på ogilla-knappens nya utseende - en studie om konflikt mellan deltagarkultur och vinstdrivande företag
This paper thematically analyzes the new design of the dislike button on the social media platform Youtube. It also explores the phenomenon of how participation culture and commercialized businesses can collide by examining the perspective of both the users of Youtube, as well as the perspective of Youtube as an entity. To do so, videos, video comments and official statements are evaluated. The th
