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Sammanfattning Titel: När objektivitet blir subjektivt: En empirisk studie om hur marknadsinformation påverkar upplevelsen av produkter Seminariedatum: 2026-01-15 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Anton Fagerström, Kayvan Souzani, Oliver Svensson Applewhaite Handledare: Jon Bertilsson Fem nyckelord: Upplevt värde, Betalningsvilja, InAbstract Title: When Objectivity Becomes Subjective: An Empirical Study of How Market Information Influences Product Perception Seminar date: 2026-01-15 Course: FEKH29, Degree project in Marketing at Undergraduate level, 15 University Credits Points (UCP) or ECTS Authors: Anton Fagerström, Kayvan Souzani, Oliver Svensson Applewhaite Advisor: Jon Bertilsson Key Words: Perceived Value, Willingness t

The Caninae subfamily (dogs, foxes, jackals, wolves) is a prolific taxon with 36 extant species displaying a wide variety of behavioural and physical adaptations to wildly different environments. 3D brain moulds generated from CT-scans of skulls, called digital endocasts, are used to study the brain and its shape in a non-invasive or destructive manner. My work aimed to investigate links between w

This bachelor’s thesis examines five selected works of art by the Swedish painter Leander Engström (1886–1927), created between 1915 and 1919. This period is generally regarded as the most significant phase of Engström’s artistic production and was shaped by his time spent in Abisko, as well as by a romantic relationship that coincided with an especially vivid and expressive phase in his work. Eng

This essay asks whether it is possible for outsider western cultures to represent sub-Saharan African cultures in a manner where the exhibited, the colonized voices can be heard and expressed. Drawing on representational and postcolonial theory the author analyses how the exhibition of African artifacts in Denmark´s National Museum can influence the visitor. To test his assumptions, he uses divers

Dielectric metasurfaces are the state of the art of functional optical devices with light manipulating capabilities. Metasurfaces are planar devices which makes them highly efficient since they do not suffer from propagation effects. These devices consist of sub-wavelength dielectric structures arranged in a lattice, situated on a substrate of dielectric or metallic material. They have been shown

Migratory behaviour explains how individuals or populations perform their migration. In birds this can include nocturnal or diurnal flights, long or short flights as well as low or high flight altitudes and several other behaviours. These behaviours shift throughout the migratory journey and especially when crossing barriers (large geographical areas where birds might have difficulties to find res

Artificial intelligence (AI) is increasingly shaping entrepreneurial work and is becoming part of how early-stage start-ups develop and move toward market entry. This study adopts an activity-based perspective to examine how AI influences key early-stage start-up activities and how this influence is shaped by founders’ IT human capital and human judgement. Using a qualitative research design, semi

This thesis investigates internal organizational and technological factors influencing technology adoption in Swedish water utilities. As the sector confronts aging infrastructure and climate change, digital transformation becomes essential, yet risk-averse cultures create barriers to adoption. Through a qualitative multi-case study of five organizations, three DT adopters, one non-adopter, and on

Forskningsfråga: Hur reagerar Generation Z på skuldbaserad hållbarhetskommunikation, och har reaktionerna en betydelse för deras köpintention? Syfte: Studien syftar till att undersöka hur Generation Z reagerar på skuldbaserad hållbarhetskommunikation och om denna kommunikation kan påverka deras köpintention, med utgångspunkt i Theory of Planned Behavior. Metod: Insamlingen av empirin har genomförResearch question: How does Generation Z respond to guilt-based sustainability communication, and do these responses influence their purchase intention? Purpose: The study aims to examine how Generation Z responds to guilt-based sustainability communication and whether this type of communication can influence their purchase intention, based on the Theory of Planned Behavior. Methodology: The data

The thesis assesses the role of grassroots organisations in climate action through sustainable food practices, focusing on social innovation, collective learning, community-building and local resilience inside the city of Lund, in the Skåne region of southern Sweden. It intends to understand how local groups, combining practical knowledge with community-based innovations, collaborate to build a cu

“I choose you, of my own free will”, en B-uppsats av Sofia Gripse och Veronika Persson vid Institutionen för kommunikation, Lunds universitet. Denna studie syftar till att undersöka hur kärlek och romantiska relationer konstrueras och representeras i säsong tre av tv-serien "The Summer I Turned Pretty". Med utgångspunkt i en kvalitativ innehållsanalys analyseras hur heteronormativa föres

This thesis investigated how driving is affected by low visibility due to wildfire smoke. Virtual reality experiments with a driving simulator were performed with 89 participants. The software and hardware configuration mirrored the experiments by Rohaert et al. (2025) in order to compare the results. Participants drove five scenarios with different levels of smoke and were instructed to behave as

Based on a previously published thiazole-containing glycomimetic, that works as an inhibitor to human galectin-1 novel compounds where synthesized to serve as binders to the same protein. Functionalization was achieved through electrophilic substitution on the thiazole ring using a range of different electrophiles. Characterization via NMR spectroscopy revealed a reactantbased regioselectivity bet

Titel: När lukt styr värde: En experimentell studie om doftens påverkan på betalningsvilja Seminariedatum: 2026-01-15 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15hp Författare: Ellinor Adam, Hanna Idborg, Gustaf Landoff Handledare: Clara Gustafsson Nyckelord: Sensorisk marknadsföring, doftmarknadsföring, betalningsvilja, liking, upplevd kvalitet Forskningsfrågor: “

This study investigates the interaction problem between a differentialdrive mobile manipulator and one-degree-of-freedom (1-DoF) mechanisms. While previous research has focused on stationary robotic platforms, this work puts emphasis on mobile interaction. Building upon a previously proposed adaptive control strategy for fixed-base manipulators, a holistic control framework is developed to coordin

Psykedelika har använts i tusental år i delar av världen i helande och ceremoniella syften. Idag görs det studier runt om i världen för att undersöka dess potentiella effekter på flertalet psykiatriska diagnoser. Psykadelika i samband med terapi också kallat psykedelika-assisterad terapi har visat sig vara en effektiv behandling mot bland annat depressioner och ångesttillstånd. Psykologen kan kommPsychedelics have been consumed in some parts of the world for thousands of years for healing and ceremonial purposes. Today, studies across the world are investigating their potential effects on a range of different psychiatric disorders. Psychedelics in conjunction with therapy, also called psychedelic-assisted therapy, have been shown to be an effective treatment for conditions such as depressi