The communicative power of Agenda 2030 - A qualitative text analysis on how the SDGs function as aspirational CSR talk
Conventional research on CSR communication takes on a managerial approach. This approach view CSR action as more important than CSR communication, and therefore risks losing valuable insights in the potential of CSR communication. A new line of communication scholars claim that CSR is essentially aspirational talk, and that speech is also action. This thesis questions this theoretical foundation b