LL SMMV24 eng VT21 201124
LL_SMMV24_eng_VT21_201124 Reading list Retail Marketing: Theoretical perspective and Concepts (SMMV24), 7,5 credits. The reading list was approved by the Board of the Department of Service Management and Service Studies 2020-01-29, revised 2020-11-24. The reading list is valid from 2021-03-22. Brakus, J. Josko, Schmitt, Bernd H. & Zarantonello, Lia. (2009). “Brand Experience: What is it? How is it
https://www.ses.lu.se/en/sites/ses.lu.se.en/files/2020-11/LL_SMMV24_eng_VT21_201124.pdf - 2026-06-16
