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The Christmas Gift of the Year is chosen to represent the time we live in. It should be either a new product or one experiencing a resurgence in interest, and it must generate significant sales revenues or sell in large quantities. Perfumes date back to ancient Egypt, Greece, and Rome, where they symbolized status rather than gender. While fragrances became more gender-specific during the 20th cen

https://www.lusem.lu.se/article/hui-presents-christmas-gift-year-unisex-fragrance - 2026-08-03

At the beginning of November, retail and logistics researchers gathered in Helsingborg to present and discuss their latest research at the ninth Nordic Retail and Wholesale Conference (NRWC). Interest in this year's conference was high, with a total of 144 registered participants from several different countries. This year it was Lund University's turn to host the conference, which is organized ev

https://www.lusem.lu.se/article/future-retail-focus-international-research-conference-helsingborg - 2026-08-03

In this interview, we reconnect with Anna Fedusiv, a 2016 graduate from the master’s programme in International Marketing and Brand Management. Anna shares her journey from working with global brands like LEGO and Schweppes to becoming a leadership and career coach. She reflects on her favourite parts of her LUSEM studies, lessons learned throughout her career and offers advice for aspiring profes

https://www.lusem.lu.se/article/anna-fedusiv-alumna-msc-international-marketing-and-brand-management-2016 - 2026-08-03

LUSEM's long-standing heritage of case competitions has now been revived after some years' intermission and it is a welcomed event both by students and collaborating partners. On 21 November, nine teams gathered to showcase their skills in an intense day of preparation and case solving! The case method is one of the cornerstones of Lund University School of Economics and Management (LUSEM) present

https://www.lusem.lu.se/article/case-competition-2024 - 2026-08-03

Sowdambika is currently enrolled on our one-year international Master's Programme in Information Systems. Having completed her first three months, we asked her a few questions about her experience so far. Why did you choose Lund?“Lund University stood out to me not only because of its stellar academic reputation but also because of its strong commitment to sustainability and innovation. As one of

https://www.lusem.lu.se/article/msc-student-portrait-sowdambika-baskaran - 2026-08-03

What should you do when the urge to buy just rolls over you? The sale will end shortly, stock is running low and the “Buy Now - button” screams your name. Leading up to Black Friday, consumption researcher Carys Egan-Wyer from LUSEM has some advice for you. It's all about convincing us that we have short-lived access to a special price, which in reality might not be true at all. Pushy patterns are

https://www.lusem.lu.se/article/black-friday-ultimate-pushy-pattern - 2026-08-03

Andreas Johansson is a researcher in Economics currently focusing on crypto currencies. With that in mind and his background as a professional poker player we discuss risk, savings, investments and how to get rich. Listen to the pod, in Swedish. Andreas Johansson

https://www.lusem.lu.se/article/how-get-rich - 2026-08-03

Since graduating from the LUSEM master’s degree programme in Finance in 2020, Minchan Kim has beend on an exciting journey in the Korean startup world. From working in IT and AI startups to leading strategy at KBEAR in Seoul, Minchan's experiences have given him insights into business operations and growth strategies. In this interview, Minchan shares his post-graduation experience and the lessons

https://www.lusem.lu.se/article/minchan-kim-alumnus-msc-finance-2020 - 2026-08-03

On 2 December, the Financial Times (FT) released the results of this year’s European Business School Rankings. Not only has Lund University School of Economics and Management (LUSEM) secured its place on the list, but it has also risen once again in this esteemed ranking. In the most recent ranking conducted by the Financial Times, the FT European Business School Rankings 2024 that is, LUSEM has o

https://www.lusem.lu.se/article/rising-even-higher-lusem-climbs-ft-ranking-2024 - 2026-08-03

People have a hard time grasping the potential severity of psychological abuse and women's violence against men, according to a new study from Lund University in Sweden. The research reveals discrepancies in how victims – in contrast to the rest of society - evaluate different types of violence. ”Our study could have implications for how we assess violent crimes, for instance”, says Sverker Sikstr

https://www.lunduniversity.lu.se/article/these-two-types-abuse-are-often-taken-less-seriously - 2026-08-03

In a new study, researchers at Lund University and Uppsala University have seen a clear connection between how long a person sleeps and a number of biomarkers linked to cardiometabolic diseases such as cardiovascular disease and type 2 diabetes. “With greater knowledge of the actual mechanisms of disease development, the possibilities for a more specific and targeted treatment increase, says Sölve

https://www.lunduniversity.lu.se/article/hours-you-sleep-mean-more-you-think - 2026-08-03

Using a supercomputer simulation, a research team at Lund University in Sweden has succeeded in following the development of a galaxy over a span of 13.8 billion years. The study shows how, due to interstellar frontal collisions, young and chaotic galaxies over time mature into spiral galaxies such as the Milky Way. Soon after the Big Bang 13.8 billion years ago, the Universe was an unruly place.

https://www.lunduniversity.lu.se/article/how-disorderly-young-galaxies-grow-and-mature - 2026-08-03

It was previously thought that damage to the neural pathways was the sole cause of the motor problems that are typical after a brain injury or stroke. However, new research led by researcher at Lund and Uppsala Universities in Sweden now shows that hormones released after these injuries appear to contribute in a dramatic way. The results indicate that hormone-blocking drugs could be used to counte

https://www.lunduniversity.lu.se/article/new-findings-could-transform-treatment-brain-injuries-and-stroke - 2026-08-03

How do birds avoid collision when flying in dense foliage and other cramped environments with many obstacles? And what does flying in such complex environments entail for the birds? These were the questions Per Henningsson of Lund University in Sweden pondered before engaging the help of the family’s own pet budgie to get some answers. His study has now been published in Royal Society Open Science

https://www.lunduniversity.lu.se/article/pandemic-restrictions-enabled-unique-bird-study - 2026-08-03

Psychiatric and cognitive symptoms emerge at an early stage in Huntington’s disease. However, research so far has mainly focused on movement impairment, a symptom associated with the more advanced stages of the disease. A new study from Lund University in Sweden now shows that the emotional brain - the limbic system - is affected earlier in the course of the disease, and should therefore be given

https://www.lunduniversity.lu.se/article/new-study-puts-focus-early-symptoms-huntingtons-disease - 2026-08-03

It is not just the environment and the economy that are threatened by a warmer climate, but also culture and traditions around the word. Researchers at Lund University in Sweden and the University of Queensland in Australia have mapped what little is known about how climate change is eroding local knowledge and cultural heritage. “We risk losing the memory of Indigenous people’s ways of life witho

https://www.lunduniversity.lu.se/article/how-climate-change-affecting-cultural-heritage - 2026-08-03

Susanne Schötz, Associate Professor in Phonetics at Lund University, was awarded the Ig Nobel prize in biology last week, with the motivation: "Susanne Schötz, Robert Eklund, and Joost van de Weijer, for analyzing variations in purring, chirping, chattering, trilling, tweedling, murmuring, meowing, moaning, squeaking, hissing, yowling, howling, growling, and other modes of cat–human communication.

https://www.lunduniversity.lu.se/article/i-hope-ig-nobel-helps-spur-peoples-interest-science - 2026-08-03

20 years of measurements are only the beginning. Long-term measurements over several decades are crucial to enable predictions of how airborne particles affect the future climate, according to Lund University researcher Erik Ahlberg. “Long-term measurements are important to prove that various climate initiatives actually work. Say we were to close all coal power plants today – with the our time-se

https://www.lunduniversity.lu.se/article/long-term-measurements-show-how-climate-changing - 2026-08-03

A physically active life can reduce the risk of developing anxiety disorders, according to a study from Lund University that tracked almost 400,000 Swedes. The researchers also examined the role of physical performance in developing anxiety. Mental illness is increasing in society and in an attempt to curb this trend, the government is investing in, among other things, getting Swedes to move more.

https://www.lunduniversity.lu.se/article/active-lifestyle-can-reduce-risk-anxiety - 2026-08-03

Researchers have successfully mapped the entire genome of the Eurasian spruce bark beetle. The breakthrough paves the way for new research into bark beetles and better prospects for effective pest control of a species that can destroy more than 100 million cubic metres of spruce forest during a single year in Europe and Asia. Mapping the genome of the Eurasian spruce bark beetle enables a far deep

https://www.lunduniversity.lu.se/article/entire-genome-common-forest-pest-now-revealed - 2026-08-03