New book on Nordic Place Branding
Published 11 December 2019 A new book, edited by Cecilia Cassinger, Andrea Lucarelli, and Szilvia Gyimóthy, explores the mobility of Nordic brand imaginaries and the global relevance of Nordic place branding practices. The edited volume unpacks the specificity of Nordic brand imaginaries, practices, and their political consequences. The contributions consolidate Nordic place branding scholarship a
https://www.isk.lu.se/en/article/new-book-nordic-place-branding - 2025-07-29