Ll smms22 180125
LL_SMMP22_180125 Reading list for Destination Development and Marketing (SMMS22), 15 credits The reading list was approved by the Board of the Department of Service Management and Service Studies 25 January 2017, revised 25 January 2018. The reading list is valid from 1 February 2018. Avraham, Eli, & Ketter, Eran (2013). Marketing destinations with prolonged negative images: Towards a theoretical
https://www.ses.lu.se/en/sites/ses.lu.se.en/files/ll_smms22_180125.pdf - 2025-05-15