Title: The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers Date of seminar: June 3rd, 2021 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Klara Dunehav & Okka Mennenga Supervisor: Veronika Tarnovskaya Keywords: Brand Communities, Brand Value, Fashion Brands, Qualitative Research Thesis Purpose: Identifying differences i

This paper has examined whether men and women, charged with physical assault in 2019, have been treated equally by the Swedish district court in their sanction assessment. By doing a quantitative content analysis the content of judgements, handed down by the district courts of Stockholm, Gothenburg and Malmö, have been categorized and quantified. The information was categorized by the variables th

Vi ser en förändring i relationen mellan det samtida individualiserade jaget och en ny typ av emotionell marknadsföring. Genom att undersöka det svenska rakhyvel-företaget Estrids Instagramflöde och image tar vi reda på om och hur dessa kan tänkas genomsyras av denna emotionella cool-kapitalism. Med hjälp av teorier grundade i postfeminism, transparens och audience labour utreder vi den roll emoti

Att exploatera jordbruksmark är idag en debatterad fråga. Det tar många år för jordbruksmarken att utvecklas och marken är avgörande för Sveriges livsmedelsproduktion. Samtidigt som marken kring våra städer behövs för att bygga nya bostäder och verksamheter. Idag finns det ett skydd i 3 kap. 4 § miljöbalken (MB) för brukningsvärd jordbruksmark mot exploatering som inte är av väsentligt samhällsintExploitation of agricultural land is today a debated issue. It takes many years for agricultural land to develop and the land is important to preserve for food production. However, land in general is also needed for the development of new housing and new businesses. Today agriculture land is protected by Chapter 3, Section 4 of the Swedish Environmental Code. This section protects agricultural lan

Soil moisture (SM) is an essential climate variable that controls fundamental hydrological and climatic processes. Soil moisture products derived from microwave remote sensing often provide measurements at low spatial resolution and incomplete temporal records. This thesis presents a novel method for estimation soil moisture at both high spatial and temporal resolution by using a deep learning rec

The measures to mitigate and adapt to global warming constitute fundamental changes to human- environmental interactions and peoples' deep-rooted habits and lifestyles. However, tools to deal with climate change have varying impacts on groups constituting society, leading to different climate change- related attitudes and behaviors. This thesis examines differences depending on individuals'

Microgrids and distributed renewable energy have the potential to facilitate management and adaptation for climate change. While research on microgrids has been developing for the past decades, further studies are necessary to expand on business models and scenarios which lead to their successful commercialization and implementation. This study applied the business model canvas as an analytical fr

The thesis investigates how the inflow of ethnic Germans, into western Germany, influenced the sectoral development. During and after the Second World War Germany experienced a huge inflow of ethnic Germans who lived in eastern Europe before the War. The study fo-cused on the federal state of Baden-Württemberg which was split into a French and Ameri-can occupation zone. This resulted in different

The concept of a circular economy (CE) has gained traction in the EU as a pathway towards sustainability. However, beyond the goal of closing resource loops there is no consensus on the key components of CE. Efforts to triangulate a definition of CE found that it is mainly a model for economic prosperity that aims to reconcile economic growth with sustainability. In 2020, the Swedish government ad

Title: Two brands - one unexpected collaboration: a case study on driving factors in co-branding. Authors: Jonathan Malmsten, Hugo Röken och Konrad Sahlberg Advisor: Annette Cerne Purpose: Through a case study of the co-branding between Chimi and Kalles, this study wants to find explanations as to why a collaboration arises between two brands within different product categories and with differe

Denna uppsats handlar om hur modevarumärken använder sig av influencers för att marknadsföra sig till sina konsumenter på sociala medie kanalen Instagram. För att undersöka detta användes två stycken fast fashion företag, NAKD och Nelly.com. Undersökningen har gjorts under en begränsad tidsperiod och utifrån det material som finns på deras Instagram kanaler används diverse teorier och metoder för

I denna studie beskrivs och analyseras deltidsanställda universitetsstudenters upplevelser inom den svenska detaljhandeln. Det identifierade forskningsproblemet utgår från förväntningar på anpassningsbarhet och flexibilitet som finns på unga deltidsarbetande och studerande vuxna, samt hur dessa förväntningar hanteras av studenterna. Detta är relevant och av värde att studera för att utveckla empir

Effects of carbon functionalization on the catalytic properties of the space underneath epitaxial graphene flakes on Ir(111) are investigated with Ambient Pressure X-ray Photoelectron Spectroscopy studies of oxygen hydrogenation. The 0.1 mbar oxygen atmosphere hosting O-intercalated graphene flakes was replaced with hydrogen pulses lasting 50 s each, triggering the water formation. Underneath prisChemical reactions confined to near atomic scales have many hypothesized applications. The demand for ever smaller electronical components with superior electric properties for example requires atoms to group in specific shapes that can only be cast in confined spaces. Biological cells are an example of confined reactions in the nature. Hence, in order to recreate those processes, to develop bette

More and more people are moving to cities all over the world, to look for better educational or employment opportunities as well as take advantage of social benefits and technological network by the cities. Rapidly increasing urbanisation and climate change are creating new challenges for cities to undertake, which is where many cities turn to implementing the smart city concept. The purpose of th

The issue that this study analyses is the assessment of the standardisation effects on SMEs. To address this problem, the purpose of the study was to explore the motivation of Swedish SMEs to acquire management standards introduced by ISO. To gather data, interviews with 3 Swedish SMEs were conducted. The interviews were transcribed and analysed. The collected data and conducted analysis led to th

Suddträsket är ett internationellt erkänt våtmarksområde av stor betydelse som ligger beläget längst Vita Nilen i Sydsudan. Våtmarkens unika ekologiska miljöer har lett till skapandet av flera naturskyddsområden för bevarandet av de naturliga habitaten och dess ovärderliga ekosystemtjänster. Tillsyn av skyddsområdena bidrar i allmänhet till deras bevarande. Däremot har de pågående politiska osäkerThe Sudd wetland, situated along the White Nile in the Republic of South Sudan, is recognized internationally for its unique environmental features. The distinctive ecological characteristics have resulted in the creation of numerous nature reserves in efforts to conserve the habitats and ecosystem services provided. Monitoring changes within the nature reserves usually contributes to their protec

Battling the covid-19 pandemic, the Swedish authorities focal point as to reducing the spread of infection has mainly been brought about by the issuing of recommendations. The aim of this study is to examine the compliance of the recommendation issued by The Public Health Agency of Sweden (Folkhälsomyndigheten) regarding the carrying of masks in public transport. The results were explained using t

Paleodemography is the study of evaluating and reconstructing ancient populations based on the processes of fertility, mortality and migration. In addition, structural variables such as life expectancy, population distribution and population density are included in order to calculate the demography of a given population at a given time. The paleodemographic processes and variables are all dependen