I detta examensarbete undersöker vi hur unga kvinnor i åldrarna 20-30 år hanterar sin modekonsumtion under en ekonomisk kris. Analysen syftar även till att skapa större förståelse för hur unga kvinnor formar sitt identitetsprojekt under dessa förutsättningar. Genom en kvalitativ ansats har vi intervjuat 10 kvinnor för att förstå deras tankar och resonemang kring sin modekonsumtion. Uppsatsen utgår

This paper aims to explore the spatial statistical model of housing prices in the Yangtze River Delta (YRD) and compare it with prices in the Pearl River Delta (PRD) and the Beijing-Tianjin-Hebei Cooperative Development Area (BTH). By collecting the relevant data such as population structure, economic development level, and education level, and using a spatial statistical method, the paper constru

Översvämningar till följd av klimatförändringen blir allt vanligare och förväntas öka i intensitet och frekvens i framtiden. Ett särskilt drabbat område för översvämningar är Falsterbonäset som ligger i den sydvästra delen av Skåne. I nyhetsmedierna används ofta metaforer för att förmedla bilderna av samhällskriser, och dessa språkliga verktyg är integrerade i vårt dagliga språkbruk. Den här studiFloods, as a consequence of climate change, are expected to increase in intensity and frequency in the future. One particularly affected area is Falsterbonäset, located in the southwestern part of Skåne, Sweden. In news media, metaphors are often used to convey the images of societal crises, serving as integral linguistic tools in our daily discourse. This study aimed to address two main objective

First-row transition metal complexes are considered a more sustainable and cheaper alternative to ruthenium in photoredox-active complexes. However, the fast excited state relaxation of complexes based on first-row transition metals hinders direct replacement of Ru(II) with its 3d6 counterparts Mn(I) and Fe(II). Diisocyanide ligands have previously been used to achieve photostable 3d6 complexes wh

Purpose: To explore the phenomenon of brand building in digital media, specifically within online video games. The overall aim of this paper is to gain insights from the perspective of the corporations and the users so as to advance the understanding of brand communications that strengthen corporate brand building efforts within video games. We achieved our purpose by exploring the components cont

Abstract Title: Beyond the Numbers - A Study on the Effect of Managerial Judgment on Operational Risk Hand-In Date: 24th May 2024 Seminar Date: 30th May, 2024 Course: BUSN79 - Degree Project in Accounting and Finance Authors: Christian Brams & Felix Walter Persson Advisor: Elin Funck Five Keywords: Managerial judgment, Operational risk, Heuristics, Decision-Making Process, Economic- and

Frågeställning: Hur påverkar datorgenererad surrealistisk reklam konsumenters attityd och uppfattning om varumärken inom mode- och skönhetsbranschen, och vilka effekter har detta på olika dimensioner av Brand Equity? Syfte: Denna studie syftar till att utforska hur datorgenererad surrealistisk reklam inom mode- och skönhetsbranschen påverkar konsumenternas inställning till varumärken. Genom att uResearch question:How does computer-generated surrealist advertising affect consumers' attitudes and perceptions of brands in the fashion and beauty industry, and what effects does this have on various dimensions of Brand Equity? Purpose: This study aims to explore how computer-generated surrealist advertising in the fashion and beauty industry affects consumers' attitudes and perceptions

Title: Retail in Transformation - The Impact of Immersive AI on Young Adults’ Customer Journeys Seminar date: 2024-05-30 Course: Degree Project in Global Marketing - BUSN39 Authors: Ella Karvonen & Emma Silver Supervisor: Ulf Johansson Keywords: Immersive AI, Retail, Customer Journey, Technology Acceptance, Value Research question: How does immersive AI in retail affect young adults’ cust

Examensarbetets titel: Varumärken i skottlinjen Seminariedatum: 2024-05-31 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i marknadsföring, 15 högskolepoäng Författare: Oskar Magnusson, Nicholas Martin, Alexander Åbjörn Handledare: Nikos Macheridis Nyckelord: Varumärkesassociationer, dissociativa grupper, konsumentpsykologi, meningsskapande, kognitiv dissonans Forskningsfråga: Hur påverkas koTitle: Brands in the crossfire Seminar date: 2024-05-31 Course: FEKH29, Degree Project Undergraduate level, Business Administration Undergraduate level, 15 University Credits Points (ECTS-cr) Authors: Oskar Magnusson, Nicholas Martin, Alexander Åbjörn Advisor: Nikos Macheridis Key words: Brand-associations, dissociative reference groups, consumer psychology, meaning-creation, cognitive disson

This essay analyzes the Swedish political party Sverigedemokraterna and the German political party Alternative für Deutschland which is relevant as these parties are gaining success across Europe and European Union citizens will soon vote in the European Parliament elections. By using a thematic descriptive idea analysis of their party programs, this thesis explores the similarities and difference

Purpose: The study aims to investigate whether the ESG score of the target influences the premium paid in M&A transactions. It seeks to contribute to the existing literature by shedding light on the intricate relationship between ESG scores and M&A premiums, especially amid economic uncertainties caused by the COVID 19 pandemic. Furthermore, it aims to examine the potential contributions o

Title: The Lost Art: A Qualitative Study on How Consumers with Non-Dominant Ethnicities Assess Welcome in Retail Course: BUSN39 – Degree Project in Global Marketing - Master Level Keywords: Welcome, retail, ethnicity, non-dominant ethnicity, servicescape, multicultural conviviality, self-congruity, vulnerable consumers. Purpose: The purpose of this explorative study is to gain insights into the

This thesis is a thought experiment challenging the status quo by exploring how greater income equality between countries does not necessarily lead to higher CO2 emissions. Based on a theoretical framework linking income increases to CO2 emissions, it is expected that greater income equality will lead to higher consumption, but CO2 emissions will not increase proportionally. Using data on Gross Na

This master thesis explores the Corporate Sustainability Due Diligence Directive (CSDDD) within the European Union, focusing on how it integrates the concept of double materiality into corporate governance. The directive mandates that companies not only account for the financial impact of sustainability on their operations but also consider their broader environmental and societal effect. This stu