Speaking Oats to Power: Exploring Polarization and Agonistic Pluralism in Oatly’s U.S. Brand Activism Discourse
This thesis examines brand activism's role in promoting social change through contributing to democratic debates by analyzing Oatly’s environmental brand activist campaigns in a polarized context: the United States. Therefore, the research questions chosen for this thesis examine, firstly, how Oatly discursively constructs their environmental brand activism in the United States; secondly, whet