The Power of Sets and Reps: How Fitness Bloggers on Instagram Construct Authenticity
This study employs a combined framework of Bourdieusian field analysis and Foucauldian discourse analysis to examine discourses and relations of power pertaining to personal branding authenticity. The central inquiry of this study is how male fitness bloggers on Instagram create and maintain their authenticity on different levels of popularity. The analysis shaped men’s online fitness blogging pra