This thesis explores the relationship between feminism and advertising from the individual woman's perspective. In-depth qualitative interviews with fourteen Swedish women have been conducted, in which a number of feminist advertisement videos have been viewed and discussed. This has been done in order to explore which audience reactions and actions that these advertisements generate; an area

This research investigates the construction of air pollution as a risk in local media. The aim of this paper is to map the factors influencing the reporting and response to the risk. As method, a case study and qualitative content analysis of local newspapers in Kraków is used. The first part of the thesis consists of a review of research on environmental risks in media. Further on, an overview o

In 2014, Swedish oat milk producer Oatly was sued by the dairy lobby LRF Mjölk for their use of marketing slogans such as “It’s like milk, but made for humans” which the dairy lobby claimed painted cow’s milk negatively. Dubbed the “milk wars”, the dispute sparked an intense debate over the political and environmental impacts of dairy production up until and beyond the court’s decision in November

This research addresses the potential of political comedy and satire as television genres in the construction of democracy and civic culture in Colombia. Through a set of elite interviews with representative individuals in the media, political humor and media scholarship circles of the country; and through genre-based and political, economical and cultural analyses, this research underscores the r

Nationalist populist movements are on the rise across Europe. In Finland, the Finns Party became the primary oppositional movement against mainstream politics after their birth in 1995. The party political platform has been defined by nationalism, social conservatism, and populism. One of their main communication outlets is their online news website Suomen Uutiset, which publishes ordinary news al

The aim of this thesis is to shed some light on the emerging mainstream news discourses connected to marijuana’s legalization in parts of the United States by asking who is most involved in these discourses, what connections involvement may have to social status and social factors, most significantly gender, as well as what a few discursive themes in marijuana-related coverage might be, and what f

In this Bachelor thesis I examine the relationship between knowledge and power against the Zeitgeist of politicized science and depoliticized politics. I aim to uncover and problematize the understanding of legitimate knowledge production articulated in Responsible Research and Innovation (RRI), the framework for research within the current European research programme. I use Laclau and Mouffe’s di

The primary purpose of this thesis is to address the present status of the media system in Mexico in order to determine how media literacy can contribute to matters of civic participation and the democratization of media. The research uses qualitative interviews as a primary method with expert media participants or observers, supplemented with policy, economic and political analysis of the Mexican

By the end of the 1960s there was a growing environmental concern all around the globe. As a part of an answer to this challenge the need was recognized for a reorientation of the education processes towards developing knowledge, attitudes and skills for resolving the issues. This was the birth of the concept of Environmental Education (EE). However, this notion is far from being static as it went

The primary objective of this study is to explore Public Service Media’s mission of reinforcing democracy in relation to emerging media consumption patterns and political antagonism. In order to explore the phenomenon, the thesis analyzes the case of the coverage of the issue of migration by SR P4, a local radio station of Swedish Radio, during October 2015. To explore the case, two research metho

The aim of this thesis is to investigate how the news media can challenge a social construction when it covers an event related to a taboo. The main question guiding this thesis is how the news media discourses about the ‘tampon tax´ in France can challenge the menstrual taboo. Every society is constituted of taboos which aim at maintaining order and hierarchies. However, these taboos oppress the

Syftet med uppsatsen är att undersöka hur Socialdemokraternas partiledare och statsminister Göran Persson och Moderaternas partiledare Bo Lundgren hanterar en debatt inför det stundande riksdagsvalet. För att uppfylla syftet analyseras valduellen ur ett retoriskt perspektiv med tre teorier. Dessa är retorisk situationsanalys för att klargöra Perssons och Lundgrens retoriska situation och hur de fö

Slash fiction emerged in China in the 1990s with the rising polarity of Japanese animation and manga culture, and it has rapidly developed into a cultural icon of the whole nation, especially among female fans. The major objective of this thesis is to investigate female slash writers in China as well as how they see slash fiction in their daily lives in terms of gender equality, friendship ties an

The thesis explores the implications of digital ethnic media for International diaspora through an empirical analysis of virtual Chinese diaspora spaces. The analysis shows that the Chinese cultural sphere is a heterogeneous and pluralistic space which is diverse, segmented but connected. The multicultural sphere fosters the complexity of interactions within digital ethnic community, by means of t

Syfte: Att undersöka de psykometriska egenskaperna hos instrumentet Lund Attitudes Towards Self Harm (LASH) och använda den bästa lämpade versionen, sex items eller kortare, för att undersöka allmänhetens attityder till självskadebeteende. Metod: En enkät med frågor om demografiska variabler, erfarenhet av självskadebeteende i nära relationer samt skalorna LASH, Community Attittudes towards the MeObjective: To examine the psychometric properties of the instrument Lund Attitudes Towards Self Harm (LASH) and use the best-suited version, six items or less, to investigate public attitudes to self-harm. Method: A questionnaire about demographic variables, the experience of self-harm in close relationships and the following scales; LASH, Community attittudes towards the Mentally Ill (CAMI-S), Re