Purpose: The purpose of this thesis is to investigate how socio-political attitudes, particularly trust in governmental institutions and attitudes towards the world’s future, influence consumer responses to Brand Activism in Germany and Austria. As public trust in government declines and expectations for corporate societal engagement rise at the same time, this research aims to examine the resulti

The aim of this thesis is to explore the importance of sustainable urban mobility in the context of the housing affordability crisis. Housing affordability crisis is a concern across the globe. Finding strategies and solutions to mitigate the housing affordability crisis is in the interest of the whole society. While the connection between affordable housing and the housing costs is a well- unders

Problem description: With the rising trend of Swedish investors favoring index funds over actively managed funds, there is a need to evaluate whether this shift is justified. \\[1.75ex] Purpose: the purpose of this thesis is to assess the performance of actively managed Swedish equity funds relative to SEB Sverige Indexnära, an index fund that tracks the OMXSPI, to determine if the growing prefer

Luftföroreningar är ett välkänt globalt miljö- och hälsoproblem med över fyra miljoner dödsfall som följd varje år. Ursprunget till luftföroreningar varierar, men vägtrafikens utsläpp är en särskilt viktig källa för många ämnen. En ökad förståelse av orsakerna bakom luftföroreningar, och i vilken mån trafiken påverkar halterna, är en viktig del i att kunna implementera effektiva åtgärder för en bäAir pollution is a major environmental and health problem globally, with traffic emissions being a significant source of many pollutants. The aim of this study is to investigate whether the levels of nitrogen dioxide (NO2), ground-level ozone (O3) and coarse particles (PM10) in air changed during the covid-19 pandemic in Sweden, and whether the change varied between urban and rural areas and depen

The integration of Artificial Intelligence (AI) in marketing has garnered significant attention due to its potential to revolutionize content creation and enhance advertising strategies. Despite the enthusiasm surrounding AI tools, concerns persist regarding their impact on brand authenticity and consumer perceptions. The present study aims to deepen the understanding of the influence of AI-genera

Climate change risks are escalating, especially in vulnerable coastal areas. Extreme weather events and rising sea levels emphasize the urgency for comprehensive discussions on how coastal areas can be adapted to climate change, both presently and in the future. The aim of this study is to increase understanding of how Swedish municipalities work with nature-based solutions to reduce the risk of c

Secondary metabolites produced from organisms are compounds that are not directly connected to the growth of organisms but that serve many important purposes for them in nature. Terpenes and terpenoids form a section of the secondary metabolites, produced from terpene synthase (TPS) enzymes. Fungal species are highly dependent on secondary metabolites and especially the terpenoid compounds for num

This thesis investigates the development of an innovative eco-smart cabin for the Smart dishwasher, undertaken in collaboration with Nordisk Clean Solutions. The primary research objectives were to explore the possibilities of reducing costs, weight, welding requirements, and assembly time while evaluating the environmental impacts of the new design. Key research questions focused on whether these

Aid volatility is one of the main topics in the discussion of aid effectiveness in developing countries. The energy sector is relevant for the achievement of sustainable development because this sector holds strong linkages to diverse SDGs. Unlike previous studies that claim the energy sector exhibits higher aid volatility in developing countries compared to developed countries. This thesis aims t

The aim of this paper is to examine the media coverage of Antena 3 on the anti-lockdown protests that took place on 2 October 2021 in Bucharest, Romania, as a way of understanding the impact on the public narratives and political discourse of the employment of conspiracy theories by the media. By exploring the allure, politicization, and mentality of conspiracy theories, along with utilizing disc

Byggproduktion idag, innebär bland annat en hög energianvändning, utsläpp av växthusgaser, användning av miljöfarliga ämnen samt stora mängder avfall som måste hanteras. Detta är aspekter som samtliga behöver minskas för att reducera branschens stora miljöpåverkan. Inom byggsektorn har klimatarbetet fått en alltmer ökad uppmärksamhet med införandet av olika klimatkrav på nationell och EU-nivå. I oCarbon offsets, essential in climate-related aspirations for governments and businesses, entail reducing, avoiding, or extracting greenhouse gases from the atmosphere, even if not contemporaneous with emissions. They include, among others, energy-efficient solutions and renewable energy investments. These compensations, voluntary or regulated, must meet reliability criteria. Actions, such as Carbo

Owing to a forecasted 53% increase in therapeutic peptide requirement until 2026 – corresponding to almost 23 tonnes of product – a high pressure will be put on the peptide manufacturing industry. Not only because of the increased demand, but also due to the important role of solvents in peptide synthesis. The peptide business will face challenges as stricter regulations from chemical authorities

Syfte och frågeställning: Syftet med denna studie är att undersöka gemensamma konsumtion genom att kombinera kollektiva praktikdynamiker och teorier om sociala kundresor och således undersöka vilka aspekter som påverkar köpbeslut, planeringsstrategier och gemensamma konsumtionsupplevelser inom parförhållanden. Studien ämnar att besvara frågan; Hur fattar par köpbeslut i dagligvaruhandeln? Metod:

This master’s thesis investigates the utilisation of generative AI within traditional banking institutions, emphasising value creation, challenges, and strategic facilitators. Previous research underscores the importance of these areas in the context of generative AI's novel application in traditional banks. Findings reveal that traditional banks primarily employ generative AI for internal ope

Fraud is a crime that causes severe economic damage, and crime rates are rising because of technological advancements. There is a research gap regarding how fraud crime prevention is organised and which actors are important for it. This thesis aimed to explore how the rising occurrence of cyber fraud is addressed on a societal level, using the civil, banking, governmental, and business sectors. It

Forskningsfråga - Vilken betydelse har språkbruket mellan medarbetare för deras upplevelse av psykologisk trygghet? Syfte - Med utgångspunkt i psykologisk trygghet och med hjälp av teorier om social underminering och kommunikativ anpassningsteroi, undersöker denna uppsats vilken betydelse medarbetarnas språkbruk har för utvecklingen av en psykologisk trygghet på arbetsplatser i Sverige. Detta då This thesis investigates the significance of the language used between colleagues for their experience of psychological safety in Swedish workplaces. Utilising theories of social undermining and communicative accommodation theory, the study addresses the lack of knowledge about employees' contributions to developing psychological safety and the importance of language in this context. The stu

In recent years, social marketing, particularly LGBTQ+ advocacy, has become increasingly prevalent in many brands' communication techniques, gaining significant attention. However, few attempts have been made to study its practical and strategic aspects and develop a framework for successful social marketing endeavors that companies can implement with minimal risk of failure. This study aims t

One of the principal targets in the observational study of galactic evolution is the Milky Way, which represents the optimal subject for our capacity of resolving individual stellar proper- ties and thus inferring its history. Despite this focus, the central regions of our Galaxy, characterized by a bulge and a bar, remain a mystery. The confluence of diverse stellar populations, such as metal-ric