Man behöver inte dra en vits kanske. En kvalitativ studie av ledarskap och interna bloggar på Ericsson.
This master thesis is a qualitative analysis of leaders' choice and usage of internal blogs and the impact it has on leadership within Ericsson. Leaders choose to use the internal blogs because they are informal, personal channels of communication that can reach out directly to many employees and create credibility. Internal blogs are used to communicate job-related information in a personal w