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Thesis Purpose: To contribute further understandings, as well as provide guidance for managers in activating brand heritage. Methodology: A qualitative research approach was selected for the thesis. Primary data was collected through semi-structured interviews, secondary data was collected through official websites. Theoretical Perspective: The research has an inductive approach aiming to develop
The purpose of the thesis is to investigate how social and cultural factors influence the decision making behaviour regarding publicly displayed items, using the outdoor space as an example. We want to provide a more dynamic view on decision making concerning publicly displayed products, taking the personalities of the consumers into consideration. By using a qualitative research design we found t
Title: ‘By Invitation Only’ In Contemporary Consumer Society - Distinctions Never Go Out Of Style Date of Seminar: June 1st 2010 Course: BUSM08 - Master Thesis in International Marketing and Brand Management Authors: Christian Koch, Robert Lindhe, Jessica Ljung Supervisor: Sofia Ulver-Sneistrup Keywords: Consumer Culture Theory, Consumer Identity Projects, Marketplace Cultures, By Invitation Only,
Purpose: Our aim is to provide a better understanding of the love that consumers have for their brands and which factors that have an essential role in order to be a loved brand. Methodology: We have chosen to use an iterative approach to our qualitative study. Implementation of nine personal interviews has taken place, after a semi-structured approach. Theoretical perspective: The theories involv
This study attempts to receive insights and thus, expand the general understanding of customers‟ perceptions and associations towards store image for grocery store in an emerging Lithuania market. The case study of Rimi Baltic company is taken as an example. Further on, a qualitative strategy is employed in this research. Information is collected by employing photo elicitation method, tw
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In the past three decades, food packaging technology has undergone rapid change and the interest for packaging performance has increased. In developing countries, the main focus is to drive down the prices, resulting in primary packaging that often requires a greater need for a stronger secondary packaging than other countries. Yet at the same time, it is seldom that the primary and secondary pack
The question of the origin of Japanese is a mystery still unsolved, proven by the academic world teeming with various contradictory hypotheses. This thesis evaluates whether the Austronesian connection with Japanese is plausible in the face of the by amount of evidence much more firmly established Altaic-Japanese hypothesis, showing that measured by linguistic evidence there may be a connection to
BACKGROUND In the lamination process the use of surface treatment is necessary to improve the adhesion between the different layers of the packaging material. Surface treatment can be described as Techniques which change the surface characters without affecting properties of the bulk materials. One of the surface treatments is the ozone treatment where the ozone is applied to the hot melt just be
In the past three decades, food packaging technology has undergone rapid change and the interest for packaging performance has increased. In developing countries, the main focus is to drive down the prices, resulting in primary packaging that often requires a greater need for a stronger secondary packaging than other countries. Yet at the same time, it is seldom that the primary and secondary pack
Readers are presented with the idea that something significant and rather unusual is fomenting beneath the surface of the US economy regarding the renewed interest in all things handmade, handcrafted, or artisanally produced. That this interest is more than just a fad, and that its emergence is understandable in terms of theories of post-industrialism is what this essay aims to make clear. Discern
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Möjligheten till aktivt medborgardeltagande via internet skiftar mellan Sveriges kommuner. Om den enskilde medborgaren har tur bor denne i en kommun som erbjuder e-demokratiska tjänster för medborgarkommunikation, då långt ifrån alla kommuner erbjuder sina medborgare samma möjligheter. E-demokrati är en blandning internetbaserade funktioner som ska underlätta medborgarnas interaktion med beslutsfa
Vår utgångspunkt i denna studie är att studera hur ryktena byggs upp och sprids i det virtuella rummet, med fokus på företagsrykten som på olika sätt når sociala medier. Således studerar vi hur organiseringen av ryktesspridning sker, i det virtuella rummet. För studier av organiseringen av ryktesspridning är teorier som studerar struktur och innehåll på rykten viktiga, därmed tar vi här hjälp av n
Purpose: The purpose of this research is to find out if there is connection between current financial position of banks and level of risk disclosure in their annual reports. Methodology: The thesis is based on an abductive approach. Research strategy of this research is a qualitative method. Learning of annual reports is used as a method of collecting empirical data. Comparison was based on a sele
Purpose of thesis: The main objective of this study is to evaluate the most salient store attributes that influence store choice of Vietnamese grocery consumers. The store choice phenomenon herein is analyzed under the fierce competition between traditional grocery channel and modern retailers. The research also aims to discover underlying reasons why Vietnamese grocery consumers choose traditiona
The purpose of this thesis is to examine how a strong corporate brand identity can be created through organisational storytelling as a management communication tool. We have chosen to investigate family-owned companies as an empirical case due to the distinctive identity of this form of organisation, hence, the presence of a family in the business context. More specifically, we have investigated t
During the transitional period, most listed companies in China chose historical cost accounting rather than fair value accounting. According to our empirical test, share market, industry, size, auditing firm and foreign list are significant factors to explain the accounting choice while both of ownership and financial difficulties variables have no significant relationship with the accounting choi
The purpose of this thesis is to describe and analyze the development and perceived usefulness and problems of the BSC in the city of Copenhagen a few years after its original implementation. A qualitative approach is used throughout the thesis. Primary data is collected through interviews. The study takes its theoretical stance in previous research and studies conducted within the Balanced Scorec
