Att identifiera den omedvetna kunden Etablering av ett marknadsorienterat synsätt hos
Working market-oriented and targeted calls for a strategic thinking and an understanding of both external and internal conditions of the company. Based on a qualitative research method a model is set up to act as a method of marketing. The model takes a systematic way of thinking into account, but also a lack of resources in terms of financial resources, skills within the company and market inform