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Att identifiera den omedvetna kunden Etablering av ett marknadsorienterat synsätt hos

Working market-oriented and targeted calls for a strategic thinking and an understanding of both external and internal conditions of the company. Based on a qualitative research method a model is set up to act as a method of marketing. The model takes a systematic way of thinking into account, but also a lack of resources in terms of financial resources, skills within the company and market inform

Proaktivt underhåll - Från brandkårsutryckning till planerade underhållsinsatser

This master thesis was commissioned for the company IAC Group AB in Gothenburg. The factory assembles and delivers instrument panels in sequence to Volvo Car Corporation. The task was to create and implement a maintenance system where all maintenance processes such as preventive maintenance and corrective maintenance can be registered. The purpose was to give the company a deeper knowledge of the

Evaluating the efficiency of different distribution hub setups for Nynas using simulation

Nynas Petroleum is one of the world´s largest producers of naphthenic specialty oils. They have refineries in several parts of the world and their largest production facility is situated in Nynäshamn, Sweden. They also have oil depots in all continents and their largest depot is located in Antwerp, Belgium. In the beginning of 2007 Nynas introduced a new type of transformer oils, called Nova grade

Icke-organiska tillväxtmöjligheter inom intensivvården för ett medicintekniskt företag

The Master Thesis, which is a part of the education to become Master of Science in Engineering, Industrial Engineering and Management, Faculty of Engineering, Lund University, has been written at Gambro in Lund. In 2006 new owners bought Gambro and Gambro has been working on new guidelines and strategies during the past year. The Master Thesis became a part of the work with new strategies and ther

Marknadsanalys av miljökonsultbranschen En studie av Ångpanneföreningens miljötjänster

As a consequence of the current global warming debate, many companies are today working towards minimizing their operations’ effect on the environment. The Swedish firm Ångpanneföreningen (ÅF), offers environmental consulting services through its EHS department (Environment, Health and Safety). The department’s largest business areas are services regarding state-regulated emission permits and meas

Marknadsval och strategiutveckling för ett litet företag i inledningsfasen av internationaliseringsprocessen

Adela Innovation is a company in a situation similar to many other small and medium sized enterprises in Sweden today. The question about internationalisation is important because the development on the Swedish market is declining, but the company still is very small in an international context. Adela Innovation needs to find markets to enter, that are of an appropriate size and that don’t require

En lösning för fjärrvärmen - En uppsats om affärsutveckling och energieffektivisering

Problemdescription As the environmental awareness grows in society customers becomes more conscious about their emissions from energy consumption. Moreover expectations are that future directives and legislations will force the energy sector to support energy efficiency towards the end user. This master thesis' challenge is to find opportunities for future changes, the key questions to answer

Bostadsrättslagens 7 Kapitel

Detta arbete kommer i mångt och mycket handla om bostadsrättslagens 7 kapitel. Här utmönstras de rättigheter och skyldigheter som bostadsrätten är bärare av. Men även vilka möjligheter bostadsrättsföreningen har och vilka skyldigheter de har gentemot nyttjanderättshavarna i föreningens fastighet. Jämförelser kommer att göras mot hyreslagen då många av de förändringar som trädde i kraft i bostadsräThis work will largely focus on tenant owners association law, Bostadsrättslagen (1991:614) and specialize on the 7:th chapter in this regulation. In Sweden there is a specific law that regulates the purchase of an apartment in a tenant owners association. The rules are different from the purchase of a property. An apartment in a tenant owners association means that you buy a part in the associati

Lagerstyrning av inköpsartiklar på FSL – Dimensionering av säkerhetslager utifrån given servicenivå

Background Frigoscandia Logistics AB, FSL, was founded in 1997 as a Fourth Party Logistics provider, 4PL, with the purpose to supply temperature-controlled food and other goods to customers world wide. The main purpose is to provide a complete logistics service package including physical, administrative as well as financial flows. Moreover FSL takes the ownership of the products, which is unique.

Successful Penetration of Emerging Markets - Finding Business Opportunities for High Profile Industrial Products

Equipment Fluids & Utility (EFU) is one of nine segments within Alfa Laval. The segment has experienced initial problems with sales volumes on the emerging markets so far entered, even though there is a seemingly large potential. No clear reason for this has been identified, and the management of EFU wants an efficient solution to the problem. The problem was to investigate what areas are affe

Analys av marknaden för assistans-service av tunga fordon i Europa

This Master Thesis aims to investigate the reasons why Scania Assistance can see a decrease in number of assistance cases. The problem has been divided into a quantitative analysis based on statistics and a qualitative analysis based on expertise. A new way of structuring the statistical material has made it possible to identify German French, Belgian and Italian customers as Scania Assistance´s c

Managing Product Development – Mapping efficient resource allocation

Backgrund Product development (PD) in the plant breeding industry is characterized by long development cycles and decisions framed with uncertainty concerning key questions such as likely future competitor actions or the market outlook 10-15 years from now. In many ways the contemporary picture of the industry is changing rapidly; new technologies are developed to shorten the length of PD cycles a

Ki och oändliga idiom

Idiomatic expressions are abundant in the Japanese language. Probably more so than any other (although there are no official records of this; the opinions seem to differ between Mandarin, French, English and Japanese, among others). And among these idioms, there is one word that is more common than all the others. So common in fact, that it has inspired the conception of several books and articles

Framgångfaktorer inom Möbelbranschen

The furniture market regarding trading with furniture and home decoration products is an expanding market. But despite of good sales the traditional companies are losing market shares. Critical success factors are defined as elements (projects, products, dependants or other factors) that, if not fulfilled will have a great impact on the possibilities of reaching business goals. By defining the com

Rollout done right

Globalization has since the 90s played a big part in the way companies look at their business and strategic developments. Acting on a global scale introduces a new complexity when it comes to running a business successfully. Alfa Laval being a global player within their product segments, experiences this complexity with production facilities as well as employees spread around the globe combined wi

Taking product replacement decisions by means of the Analytic Hierarchy Process

In an economic environment signified by shortened product lifecycles, product proliferation and reduced profit margins, product replacement decision making (PRDM) ought to be an important part of management. The case is however often that considerably more energy and resources at a firm are spent at the opposite task, hence product development. The main purpose of this master thesis was to constru

A multidiscipline case -Gambro’s future Management Challenges

The thesis idea originated from that the authors experienced that they would have liked to have more opportunities to apply their educational and personal skills before attending the business world. The authors found a way to accomplish this by the application of a multidiscipline case simulation. The purpose of this master’s thesis is to test an idea and the application of the same. Another purpo

Women and Fisheries on Beqa Fiji Islands: A Case Study of Lalati Village

In Lalati, understanding women's roles, in respect to their needs, strategies and contribution to their household food security is seldom the focus of any discussion. Undoubtedly fisherwomen and fishermen are different but the question remains, how different and to what extent is it different.This thesis is a case study which documents the fishing practices and the traditional ecological knowl

Livets längsta relation: en kvantitativ studie om kvalitet i syskonrelationer och dess kopplingar till välbefinnande, rivalitet, åldersskillnad och andra faktorer

Studien undersökte sambanden mellan kvaliteten i relationen till det åldersmässigt närmsta syskonet och faktorer som välbefinnande, syskonantal, könssammansättning i syskonrelationen, biologiskt släktskap, rivalitet och åldersskillnad. Dessutom undersöktes könsskillnader i respondenternas svar. 470 personer deltog i en enkät med fokus på de ovan nämnda områdena. Resultaten visade att syskonrelatiThis study examined the relationship between the quality of the relationship with the sibling closest in age and factors such as well-being, number of siblings, the gender composition of the sibling relationship, biological kinship, rivalry and age difference. Gender differences were also examined. 470 people participated in a survey focusing on these areas. The results showed that the quality of

Capital Inflows to Emerging Economies - Policy Lessons from the Baltic Boom-Bust cycle 2004-2010

This study investigates the effects and policy lessons from the surge of capital inflows that the Baltic countries experienced during the period 2004-2008. We discuss the main risks and policy challenges involved with such an episode and assess what scope there was for policy makers to face these challenges. We also devote some attention to the area of measuring exchange rate pressure by applicati