Filtyp
The aim of this study was to better understand the sustainability marketing communication of a Swedish dairy company – Skånemejerier specifically at the point of purchase (POP), and describe how Skånemejerier’s POP sustainability communication could be improved and how it could potentially increase their brand equity. The company is currently using internet and at times other mass media like TV, n
The thesis contains the business plan and theoretical reflections which were worked on during the Entrepreneurial Project in the Master Program in Entrepreneurship in the academic year of 2010-2011.
During the past year my academic career has been rather different than the years before. In my undergraduate studies of economics & business economics, a mixture of different disciplines like microeconomics, marketing, organizational theory and finance, all I needed to worry about was to make sure I would pass the courses. I found that a rather unsatisfying way of studying; grades didn’t motiv
Syfte:Vårt syfte är att studera hur förväntnings- och prestationsgapet mellan revisorer och intressenter ser ut i Sverige, där investerare står som representanter för intressentgruppen. Vi avser också att undersöka vilka faktorer som påverkar förväntnings- och prestationsgapet samt utreda om de senaste årens stora revisionsskandaler, likt HQ Bank, har haft någon påverkan på gapet i Sverige. Metod:
Skånemejerier is a dairy cooperative in the region of Skåne in southern Sweden. It collects milk from roughly 500 farmers around the region on a daily basis. Skånemejerier has developed an IT system that allows end consumers to ‘trace’ their milk to a number of farms that each have contributed to the milk in a specific milk carton. There is a code on the top of Skånemejerier milk cartons which is
Abstract: According to Skånemejerier executives, approximately 80% of greenhouse gas emissions occur on the farm. Public concern in greenhouse gas emissions has steadily grown over the past few years prompting inquiries about the amount of greenhouse gases are emitted by Skånemejerier during its course of business. The most common question received relates to the amount of greenhouse gas emitted i
A combined document with The green teams business plan and my own theoretical reflections.
Organizational resource acquisition including finance and people in a dynamic environment affects the venture’s business activities and even its establishment. This paper aims to examine the concept mass customization and the process of obtaining resource commitments for the creation of a new venture called D.B.M. in the face of liabilities of newness. To this end, a case study based on the first-
This project studies cultural representation in indigenous tourism. Indigenous theme and indigenous control are two important factors in indigenous tourism, and an indigenous museum controlled by indigenous people is a representative place for indigenous tourism. Therefore, this project focuses on a Swedish Sami museum. The aim of this project is to investigate different senses of authenticity in
Agritourism practices have been proposed to be one of the economical tools to complement the declining traditional practices in the rural areas. Farms have started to apply the practices of agritourism in order to strengthen the business. Previous research has argued that agritourism creates a beneficial position for farm, as well as for the whole community, by creating job opportunities and attra
Sammanfattning Syftet med studien var att undersöka hur kreativa idéer och förslag från bussförare tas om hand inom företaget. Kreativitet är ett begrepp som blivit alltmer centralt i arbetslivet och mycket forskning visar på vikten utrymme för kreativa idéer på arbetsplatser. En stor del av forskningen har dock koncentrerats på företag som på olika sätt har kreativitet som en nyckelkomponent. Här
Historical novels as well as biographies often have a rethorical approach. People are accused. and. defended. This paper discusses the argumentative aspects of Cleopatra – a Life, written by the American Stacy Schiff. Using the analytical method in Vägar genom texten (Roads Through the Text) in which Lennart Hellspong and Per Ledin look into texts from the points of view of language, contents and
Solens bestrålning mot jorden är den avgörande faktorn för att solceller ska fungera. Det har visat sig att instrålningen i Sverige skiljer sig väldigt lite från bestrålningen mot Tyskland och centrala Europa. På grund av detta visar det sig att solceller är lika effektiva i Sverige som i Tyskland. Vid jämförelse mellan samma hushåll i de båda länderna visar det sig att skillnaden i producerad el
Problem definition: SPAGO Imaging AB is developing a new contrast agent for Magnetic Resonance Imaging (MRI). In approximately 5 years, the product will be launched on the market. The company is therefore about to look for investors to fund the development and growth. To gain investors interest, a clearly defined market for this sort of contrast agent is required. Purpose: The purpose of this thes
Purpose: The purpose of the thesis is to help the company with their strategic business development and positioning. The purpose is fulfilled by analysing the following areas; business environment, the company, competitors and customers. Issues: The company and its business environment have gone through big changes during the company’s existence. With big internal changes, such as shutdown of own
Prodatec is a Mexican company manufacturing office furniture and closets. As the competiveness increases there are higher demands on better quality. The company wishes to compete by heading towards a Lean Manufacturing system. The first step is to implement 5S as a natural corner stone in the production. There is also a wish to be ISO 9000 certified in the future. During autumn 2008 the autst hor
Purpose: The purpose of this thesis is to develop a simulation model that represents the S-train network. The model will then be analysed in order to improve the regularity. We will then present a locally optimized proposal on the placement of the buffer time for every train line. Delimitation: This report intends only to analyse a ”normal day” during rush hour. We will ignore unexpected course of
Coordinated inventory control is a concept within inventory management where decisions are based on stock and demand situations throughout a whole system of interconnected warehouses and inventories, and where control parameters are simultaneously determined and set at all installations. This thesis is a part of a larger research collaboration project in coordinated inventory control where NGiL (N
