The impact of argument quality, source credibility, risk perception and visual design on perceived message effectiveness in covid-19 vaccine communication in Sweden: A quantitative study from an ELM perspective
Reaching intended effects of the covid-19 pandemic vaccination is dependent on both coverage rates and time. Without vaccine mandates in Sweden, communication strategists have become essential to succeed. Vaccine hesitancy is complex with reasons differing on an individual level. This makes mass communication suboptimal, but also mainly what is used due to practical reasons. Consequently, understa