LL SMMV28 eng VT22 rev 211129
LL_SMMV28_eng_VT22_rev_211129 Reading list for Destination development and marketing (SMMV28), 15 credits. The reading list was approved by the Board of the Department of Service Management and Service Studies 2020-01-29, latest revised 2021-11-29. The reading list is valid from 2022-03-28. Avraham, Eli, & Ketter, Eran. (2013). Marketing destinations with prolonged negative images: Towards a theor
https://www.ses.lu.se/en/sites/ses.lu.se.en/files/2021-12/LL_SMMV28_eng_VT22_rev_211129.pdf - 2025-07-08