Formell catwalk eller 2000-talets spektakel? : En studie om förändringen av Chanels modevisningar
This bachelor thesis analyzes how the fashion house Chanel has been through a transformation in the concept of fashion shows, by analyzing six different video recordings of shows between 1994 and 2018. Caroline Evans describes today’s fashion shows as spectacles that no longer have the purpose of marketing for increased sales but rather a need to entertain the audience by theatrical performances.