Abstract Aim: The purpose of this research is to investigate cultural differences in the perception of brand image when portraying gay lifestyle in advertising in Sweden and Spain. Approach: This study is based on a qualitative approach. One round of focus groups has been conducted, with one group of Spanish participants and one group of Swedish participants. The insights of each group have been

The claims for the potential of boreal and sub-boreal forests to combat negative effects of climate change have been substantial with over half of Earth’s primary forests found within boreal and temperate regions of the Northern Hemisphere. Given the likely occurrence of more extreme climate events in the future, ascertaining a better understanding of how climate effects, such as profound fluctu

Syfte och frågeställning: ​Syftet med denna studie är att undersöka hur konsumenter upplever historikbaserad annonsering och om denna upplevelse varierar beroende på vilken situation konsumenten befinner sig i. Vidare är det även av intresse att undersöka hur historikbaserad annonsering kan upplevas ha en inverkan på konsumenters vilja till köp samt var, när och på vilket sätt denna inverkan komme

In present time, online auctions have gained popularity in many markets. They enable a high volume of transactions with its distinguishing characteristics. Both traditional and online auctions have a reputation of efficiency. This study focuses on trying to explain exposure’s impact on online auctions, in particular English online auctions. Exposure in this study is defined as an item’s time durat

Great salt lakes around the world are drying at a rapid rate. The drying salt lakes give rise to health and socio-economic concerns for the population in the surrounding region. The respective governments undertook various measures to address the concerns relating to the drying of salt lakes. This research aims to assess the strategies towards increasing the water level of saltwater lakes in the c

Bakgrund: Tidigare studier har visat att det finns en kunskapsbrist hos sjuksköterskor gällande levnadsvanors påverkan på sårläkningen. Bensår är ett problem inom hälso- och sjukvården och sårrelaterade omkostnader uppgår till mellan två och fyra procent av den totala budgeten. Personer med bensår vårdas främst inom primärvården och är en omfattande del av distriktssköterskans mottagningsarbete. S

This thesis describes a method for concluding attributes of a star (including ages, temperatures, chemical element abundances) from its spectra. The method was developed by the 4MOST (4-metre Multi-Object Spectroscopic Telescope) consortium. How the model outputs stellar attributes by receiving spectra is too complicated to be included in one thesis, so only introductions of numerical methods whic

Purpose: The purpose of this study is to examine consumer involvement with brands in the non-dairy product category and to identify the notable facets of the brands identity in this low-involvement product category. Methodology: Literature review, two case studies (Oatly and Alpro), four semi-structured interviews. Findings: This research paper identified different aspects of involvement and the

This thesis was written to answer the questions How much do Swedish students of Japanese know about the phonetic component of kanji? and Does awareness of the phonetic component help students guess the reading of kanji?. The phonetic component of kanji gives you the reading of kanji, and can give you an edge in correctly reading unfamiliar kanji. By doing some background research into the curricul

This paper examines the sensitivity of credit ratings to macroeconomic indicators, with a focus on monetary policy tools, across eleven business sectors in the United States. We examine the data using ordered probit and random forest models, taking into account firm fundamentals that measure the business and the financial risk, in addition to the macroeconomic indicators. Employing quarterly credi

The education system in Guatemala is facing a lot of difficulties with low educational standards, a lack of teachers and facilities and a curriculum not equal or adjusted to the needs of all students. The largest problem occurs outside the system - children who don’t get access to education due to poverty. The largest group out of school is represented by Guatemala’s indigenous population in rura

De Saxiska byarna i Transsylvanien karaktäriseras av sina befästa kyrkor och av en bystruktur som förblivit oförändrad sedan medeltiden. Idag finns sju av dessa hundratals byar listade på UNE-SCOs världsarvslista, men det finns ett stort värde i att arbeta för att bevara ännu fler. De utgör en viktig del av regionens kulturlandskap och identitet. Jag har själv en mycket stark personlig koppling ti

Aim: The purpose of this paper is to understand how events manage change over time and the paradox of managing brand continuity while staying relevant. Method: Qualitative research based on secondary data. A multiple case study is conducted where three events are analyzed over two time periods by applying a core value framework and a corporate brand identity matrix. Findings: Each of the analyzed

Proteiner är något som många förknippar med mat, exempelvis kött och ägg. Proteiner finns också i kroppen och har där många olika uppgifter, bland annat att bygga upp muskler. Det finns en intressant grupp proteiner som har en oordnad struktur (intrinsically disordered proteins), vilket innebär att de inte har en ordnad tredimensionell struktur, utan kan anta flera olika konformationer. Det kan vaIn this project, three smaller projects were conducted, all utilizing the surface sensitive technique QCM-D, and for two of them neutron reflectometry was used as well. In two of the projects, adsorption of the intrinsically disordered peptides, Histatin 5 and Keif, to lipid bilayers was studies, whereas in the last project a protocol for forming bilayers of natural lipids using the vesicle fusion

This thesis analyses integration policies from four different Swedish municipalities; Bromölla, Hässleholm, Svedala and Vellinge. The method used was Carol Bacchi’s ​What’s the problem represented to be​, which is a form of discourse analysis commonly used to analyse policy. Postcolonial feminist theory and critical theory concerning neoliberalism were used as a framework for the analysis. The aim

Voluntary employee turnover is a large cost factor for organizations. This fact justifies the research, development, and deployment of effective interventions. About four dozen predictors of voluntary employee turnover have been studied so far, but the construct of psychological safety has largely been ignored as a potential predictor of turnover in prior research of voluntary employee turnover. I

Trots att betydelsen och vikten av att kunskap om hbtq-frågor för psykologisk praktik och psykoterapeutiskt behandlingsarbete länge påvisats, finns det knapphändigt med forskning ur behandlarperspektiv rörande vad den kunskapen består av och hur den omsätts i psykoterapeutisk behandlingspraktik. Denna studie undersökte hur ett antal svenska behandlare med självdefinierad specifik kunskap om hbtq-pAlthough the importance of having knowledge of LGBTQ-issues for psychological practice and psychotherapeutic treatment has long been demonstrated, there is scarcely any research from the practitioner perspective regarding what that knowledge consists of and how it is translated into psychotherapeutic treatment practice. This study investigated how a number of Swedish therapists with self-defined s

Barn som anhöriga påverkas när en förälder får en sjukdom. Cancer är en vanlig sjukdom som kan drabba föräldrar med barn under 18 år. Långsiktigt kan barn uppleva negativa konsekvenser av en förälders cancersjukdom, och det är därför viktigt att veta hur barn upplever sitt liv och sin vardag efter att en förälder diagnostiserats med cancer för att kunna bemöta, hjälpa och stödja dessa barn så att

In the production of solid enzyme products, the granules are dried in a fluidised bed dryer prior to being coated with a protective salt coating. The coating exhibits a low mass diffusivity, which essentially encapsulates any present moisture inside. During the coating process moisture is inevitably added to the granules. It has prior been shown that moisture content in the final product has a neg

A unified nation brand is crucial to create a positive reputation abroad. In the age of new public diplomacy, the emergence of non-state actors has considerably diversified the narratives of nation branding; this diversity contributes to challenging the consistency of the nation brand. Meantime, scholars argue that communicating and constructing a positive national identity domestically is essenti