KOMC22, Strategic Communication: Brand Culture
Welcome to the department of strategic communication The aim of the course is to provide the student with theoretical knowledge of culturalperspectives on brands and brand cultures. The course traces the development ofbrands in relation to historical and sociocultural shifts in society. Emphasis is placed onbrands as products of consumer and visual cultures.SyllabusLiteratureSchedule
https://www.isk.lu.se/en/komc22-strategic-communication-brand-culture - 2025-09-09