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”There Can Be Only One?” Towards a Post-Foundational Service Marketing Perspective.

The field of service marketing is in a state of flux, questioned from the ‘outside’ as well as from scholars ‘within’ the field. Its very foundation, the service definition, is subject to discussion. Three possible trajectories forward can be noticed among scholars from ‘within’ the field in this discussion; the abandonment of service as a general category, the formulation of a new, more defendabl

Professionalism in Retreat? How New Public Management has Affected the Swedish Doctors

In this paper the impact of New Public Management is issued in terms of its effects on the professionalism of the Swedish doctors, where professionalism is conceptualized, according to Freidson's (2001) definition, as "the institutional circumstances in which the members of an occupation rather than consumers or managers control work". Also the ideal type builds on the assumption that the conditio

Affective engagement in teachable agents

Students’ use of two different versions of a digital math game, one extended with a teachable agent, is compared. The purpose is to compare the affective engagement of student using the two different versions. An overall aim is to extend our knowledge of the paradigm Learning by Teaching.