Melissa Aronczyk, Branding the Nation: The Global Business of National Identity
Melissa Aronczyk’s Branding the Nation is a watershed moment for the field of nation brands research. Published by the highly respected Oxford University Press, it is the first critical monograph on the topic to achieve mainstream recognition, as evidenced by a review in the Times Higher Education supplement. Drawing on over a decade of research and advertising industry experience, 100 interviews