Unveiling the Power of Nostalgia in Fashion Retro Branding and Its Influence on the Brand Perception of Young Consumers
Title: Retro Rewind - Unveiling the Power of Nostalgia in Fashion Retro Branding and Its Influence on the Brand Perception of Young Consumers Date of the Seminar: 31 June 2024 Course: BUSN39 Degree Project in Global Marketing Authors: Juan Bibudis and Tim Mårtensson Supervisor: Tommy Shih Examiner: Mats Urde Keywords: Nostalgia, identity, perception, Consumer Culture Theory (CCT), possessions, con