Syfte: Det är denna uppsats syfte att undersöka hur populärkulturella och idrottsliga ikoner genom varumärkessamarbeten kan fungera som en del i medskapandet av konsumenters uppfattning av ett varumärke. Frågeställningar: Vilka associationer skapar Volvos samarbeten med Zlatan Ibrahimovic och Swedish House Mafia hos konsumenter? Vilken roll spelar dessa associationer för hur konsumenter uppfatta

Jag har i min uppsats presenterat Kivys contour-teori, samt bemött Jennifer Robinsons kritik av denna och visat att Robinsons kritik inte fäller Kivys teori. Jag har samtidigt själv vänt kritik mot contour-teorin. Jag har sedan tagit ställning för Zangwills (och Hanslicks) synsätt kring hur relationen mellan musik och känslor fungerar, vilka säger att en sådan relation inte finns. När vi säger att

Efter råolja är kaffe den mest konsumerade råvaran internationellt sätt. Varje år odlas 7 miljoner ton kaffe i cirka åttio länder och Sverige kommer på sjunde plats bland de länder som konsumerar mest kaffe i världen per capita. Gevalia är ett av Sveriges största kafferosterier, vars verksamhet lämnar avtryck i de länder som företaget verkar. Studien hade till syfte att belysa den diskurs som Euro

North and South är en socialrealistisk roman av Elizabeth C. Gaskell som undersöker klassdistinktionen mellan arbetstagare och kapitalägare. Syftet med uppsatsen är att undersöka vilka ekonomiska, sociala och kulturella klasskonflikter som karaktärerna i romanen ställs inför och hur de speglar de historiska motsättningar som fanns under 1800-talets industrisamhälle. Med hjälp av marxistisk littera

The purpose of this study was to highlight professionals’ views and aims of using touch screen technology, such as tablets, whilst working with people with dementia. The usage of touch screen technology whilst supporting people with dementia was found to be getting more and more common in today’s society. The study has underlined how the professionals described the tablet, what aims there were by

Anti-branding is a phenomenon more and more commonly used to aim criticism toward companies. Despite this, research in the area of anti-branding is scarce. The purpose of this study is to contribute research on the topic by examining how an organization can work with an anti-branding campaign against a company in order to influence and actuate change. The study is based on a qualitative case study

Problem/Bakgrund: I reklamens värld kan man få en glimt över den senmoderna epoken. Lockelsen till enkelheten med innebörden att komma bort från vardagen skildras i Volvo XC60 reklamfilm med den kända låttiteln ”Leave this World Behind” väckte intresset för resandet som sociologiskt fenomen. Syfte: Studiens syfte avser att undersöka vilka drivkrafter och motiv som ligger till grund till varför un

Author: Ajla Kastrat Title: Newly arrived children in the Swedish school. About pedagogical and social aspects in working with newly arrived pupils Supervisor: Torbjörn Hjort Sweden is a country that has received immigrants from all over the world continuously through the years and the number of immigrants continues to increase. The number of newly arrived pupils in the Swedish school has becom

Authors: Ewa Johansson Sölberg & Vanessa Tuuliainen Title: A Study of the Liaisons’ Experience of the Work Situation Inside A Swedish High Security Penitentiary – “It’s Not the Criminality You Are Treating, It’s the Human…” Supervisor: Johan Cronehed Assessor: Lars B Ohlsson The goal of this study was to identify the liaison’s experience of working with transitioning prisoners from a Swedish h

The aim with this study is to describe and analyze social workers opinions related to generic and specialized social work regarding clients with multifaceted problems. The questions are; how is the social service in X-town organized regarding specialized and generic based social work; what benefits and disadvantages do these have according to the social workers; what impact do generic versus speci

This essay examines the TV series Sherlock (2010-) from a gender perspective. My main goal with this study was to see whether the TV series challenges the traditional notions on gender and sexuality and also behaviors connected to these categories. But also how at the same time it reminds us of and is influenced by heteronormative notions. To achieve this, I have been inspired by theories drawn fr

In this thesis I investigate the relationship between power, knowledge and gender in contemporary trafficking discourses by examining how the ‘problem’ of trafficking was represented, reproduced and destabilized in the course of a recent legal process on trafficking in a Danish court of law. By applying Carol Bacchi’s ‘What’s the problem represented to be’ analysis to an ethnographic material cons

The purpose of this study was to psychometrically test a Swedish translation of The Shame Inventory, originally developed by Rizvi (2010). Another purpose was to investigate the link between shame and psychopathology and specifically to borderline personality disorder. The psychometric properties of the Swedish version of The Shame Inventory were investigated, as well as the ability of the instrum

Forskare har länge ifrågasatt informationens makt att förändra människors beteenden till att bli mer hållbara. De menar att det finns ett uttalat gap mellan kunskap och handling när det kommer till miljövänliga aktiviteter, exempelvis att välja miljöcertifierade livsmedel framför konventionella varor. Detta på grund av att det finns barriärer som ofta hindrar konsumenter från att välja det hållbarResearchers have long questioned the power of information and its ability to change peoples’ consumer behaviour to become more sustainable. They argue that there is a “gap” between knowledge and action when it comes to environmentally friendly activities, such as choosing certified foods over conventional foods. This is due to a number of barriers that often prevent consumers from choosing the mo

Sociala medier är ett fenomen som har påverkat organisationers angreppsätt för att nå publiken, då mediet är ett effektivt kommunikationsverktyg. Undervisningsinstitutioner berörs av frågan, dock finns det forskare inom fältet som anser att undervisningsinstitutioner inte hänger med i den digitala utvecklingen, vilket är beklagligt, då sociala medier tillhandahåller kommunikationsmöjligheter mellaSocial media is a phenomenon that affects organizations’ approaches to reach the public, whereas the medium is an effective communication tool. Schools are also concerned by the issue, however they don´t necessarily take part in the develop-ment, even though social media provides for communication opportunities between teachers and students. This study presents interpretations of students’ experie

Title: ”Motherhood in the bloggers world” A study of how norms and concepts around motherhood express themselves in blog texts. Authors: Andrea Diaz och Annica Sjöberg Supervisor: Torbjörn Hjort Assessor: Anders Östnäs The aim of our study was to examine and analyze norms and concepts around motherhood, and how they express themselves in blog texts. We also wanted to investigate the blog texts, ho

Studien hade två frågeställningar; att undersöka möjligheten att förutsäga en individs nivå på självkänsla genom en semantisk analys av Facebook-uppdateringar, samt att undersöka om det fanns speciella semantiska kluster av ord som var indikativa för självkänsla. Studien utfördes genom en webbaserad enkät som distribuerades via Mechanical Turk. Enkäten bestod av Rosenberg self-esteem scale och en The study had two purposes; to explore the possibility of predicting an individual's level of self-esteem through a semantic analysis of Facebook updates, and to investigate whether there were special semantic clustering of words that were indicative of selfesteem. The study was conducted through a web-based survey that was distributed via Mechanical Turk. The questionnaire consisted of the Ro

This essay is about families with an adolecent with self-injuried behaviour and what kind of support they can get. This essay is based on several therapist's view. These therapists works with the method dialectical behavior therapy. Dialectical behavior therapy (DBT) is a method that has gained good results with patients that have self-injury behavior. This essay is based on a qualitative stud

From 2004 there has been a substantial increase of foster homes on a full day contribution, in relation to this, municipalities have a hard time in recruiting foster homes. Earlier studies has pointed at that social workers contact with the foster home is an important parameter when it comes to decrease risk of collaps within the sector of foster home care. Our aim with the study has therefore bee