The purpose is to explore the phenomenon of authentic brands extending into other categories in order to identify how this may affect the image of the brand and its authenticity.

Potential use of circulating tumor DNA as a biomarker in children’s cancer Pediatric cancer is the second most common cause of death in children in the developed countries, even though a highly improvement in diagnostic tools and treatment strategies occurred in the last decade. Cancer patients have to endure long treatments with many side effects, with possible multiple surgeries, and radiation.

Purpose – This paper aims to improve the understanding how entrepreneurs practice inexpensive marketing by utilising human and social capital instead of financial resources. Methodology – This study was conducted following a qualitative methodology. The data was collected in seven semi-structured interviews with entrepreneurs who have made use of inexpensive marketing concepts and methods. We ana

This study analyzes the impact that the upcoming Basel III regulations will have on the equity related capital charge faced by banks with respect to their equity portfolio holdings. Two research objectives underpin this research; the first one relates to the effective impact that a switch from VaR0.99 to ES0.975 might have for the capital charge related to market risk of three representative equit

The aim of this bachelor thesis is to study and investigate why students at Lund University dresses the way they do and how their clothes communicates and give others a glimpse of who they are. The title of the paper What should I wear – A study about how students in Lund communicate through their clothes gives the reader an insight into what the essay will focus on. To answer these questions the

Quadratic voting has been proposed as a voting procedure that aggregates preferences in a near-utilitarian way. A voter’s optimal strategy is, however, not solely a function of her preferences, but also of her beliefs about how others will vote. This thesis presents a formal model of quadratic voting that, unlike previous models, allows for heterogeneity in the beliefs of voters. The specification

Informed by anti-carceral feminism and theories as well as practices of transformative justice (TJ) and community accountability (CA), this thesis critically investigates court trials in Denmark and calls for further thinking and action in handling harm beyond carcerality. Through observing 11 rape trials, I outline the logics of processing conflicts within the court system, focusing on how they c

This thesis uses Feminist Critical Discourse Analysis and Multimodal Discourse Analysis to study how a house of brands, like Procter & Gamble (P&G), handles femvertising, that it is produced by its own brands. The paper analyses the phenomenon using examples from commercials that belong to P&G’s #WeSeeEqual campaign and the controversial commercial video from Gillette The best men can

Papillomavirus, the leading cause of cervical cancer Papillomaviruses are family of viruses that infect mammals and their uncured infection can lead to cancer. In humans, they can cause as much as 5% of all the cancers worldwide. Even though some papillomavirus types can also cause warts on hands and feet that will clear on its own, some types, regarded as high-risk by specialists, can infect the

This paper is to empirically investigate the relationship between leverage and firm performance if any exists, “what is the direction of the relation?” as well as test the possibility of a non-monotonic relationship. Panel regression analysis is used for this study while using asset tangibility as an instrumental variable. The results reveal that an increase in financial leverage has a negative, s

SUSD4 – en bröstcancerhämmare som inducerar självkannibalism SUSD4 (sushi domain-containing protein 4) identifierades till följd av att det mänskliga genomet sekvenserades, men har sedan dess förblivit ett relativt ostuderat protein vars funktioner i celler ännu inte karaktäriserats. SUSD4 har tidigare beskrivits som en bröstcancerhämmare då dess närvaro i cancerceller har förknippats med en bätt

Norge drabbas årligen av hundratals jordskred vilket leder till betydande ekonomisk skada och fara för liv. Därför bedriver norska myndigheter och forskningsinstitutioner omfattande forskning om jordskred och vidtar åtgärder för att övervaka, modellera och slutligen mildra konsekvenserna av och förebygga dessa. Som en del av sitt arbete underhåller norska vattenresurs- och energimyndigheten en natNorway experiences hundreds of landslides annually which leads to significant economic losses and poses a threat to human life. Therefore, Norwegian authorities and scientific institutions are conducting extensive research and take measures in the fields of documenting, modelling and ultimately mitigating and preventing landslides. As part of its work, the Norwegian Water Resources and Energy Dire

Guardian proteins help or hinder clumpy proteins? Proteins are products encoded by DNA in cells. They need to be folded in a certain structure to perform their function in the cell. Because of this, the proteins need a quality control system to ensure that they are folded correctly. A large group of proteins called as chaperones are important in this regard. The main role of chaperones is to fold

Vascular plant observances were compiled for 10 well-documented parishes throughout southernmost Sweden from published floras, herbarium specimens, modern inventories, and a large citizen-science database to provide presence/absence of species from 1800-2020 at the decade level. A regionally-specific database of species-specific plant traits and ecological indicator values was used to examine flor

The #MeToo movement sparked a massive outrage amongst women in many western countries. Nevertheless, the movement did not gain as much media attention in asian regions. Japan is one of the countries that have generated international dialogue about this phenomena. The purpose of this study is to determine why #MeToo was not as successful in Japan as in many other countries and what the little outco

The main objective of this study is to find out what kind of teaching material guitar teachers in upper secondary school use when teaching the subject ”Instrument eller sång 1” (Guitar), and what the underlying factors is for this. Four guitar teachers have told about which teaching materials they use and how these teaching materials are developed through qualitative interviews. The informants are

Immunosuppressive activities of GutMagnificTM – a probiotic product designed to rebalance the gut flora and modulate the immune system – in a model for multiple sclerosis. Multiple sclerosis (MS) is a chronic inflammatory autoimmune disease, mediated by autoreactive T cells. These T cells specifically target neurons in the central nervous system (CNS) and destroy the surrounding myelin sheath lea

Försök i växthusmiljö för att utvärdera effektiviteten av ingrepp i mindre skala mot parkslide, Reynoutria japonica. Tack vare en ökad konnektivitet i världen via turism och handel så förflyttas många arter från sina naturliga utbredningsområden, och i vissa fall leder detta till en så kallad invasiv art. Detta är arter som sprider sig okontrollerat, är svåra att utrota när de väl är introduceradJapanese knotweed, Reynoutria japonica, is a highly invasive alien species which has spread in Europe and America since it was introduced in the middle of 1800. Its ability to outcompete and suppress native plants and combined with its resilience and regenerative properties makes it difficult to control. Therefore, multiple methods have been tried to control this plant, but with varying success. T

Denna uppsats är baserad på en översättning av kapitel 1-9 i första delen av romanen Future Popes of Ireland av den irländske författaren Darragh Martin. Efter en inledande källtextanalys baserad på modellen som beskrivs av Hellspong & Ledin i Vägar genom texten – Handbok i brukstextananalys (1997) följer ett kortare medierande avsnitt om överväganden inför översättningen, där valet av översät