The Development of Commercial Literacy: Mail-Order Catalogues and Their Use in Early Twentieth-Century Sweden
This article examines the role of Swedish mail-order catalogues in the everyday life of the early twentieth century, and in the development of consumer culture. The study deals with the materiality, content and distribution of the mail-order catalogues as well as their use in everyday life. The case of Åhlén & Holm, a major Swedish mail-order company, and its audience is relevant beyond the na