This thesis examines the phenomena of personal branding. Empirically, it uses two different commercial podcasts made by influencers as comparative case study examples. To explore and contrast how these two cases use collaborative storytelling as a strategy to establish authenticity in the sponsored advertisement segments, empirical data was collected from the audio-material of the podcasts and fro

There is an increasing demand for responsible business conduct. Different mechanisms have been developed to promote and ensure such responsibility within corporate operations. Two of such mechanisms are the UN Guiding Principles on Business and Human Rights (UNGPs) and the UN Sustainable Development Goals (SDGs). These two UN mechanisms have been widely implemented into corporate operations with t

Marine debris is a major threat to wildlife and human health. This study examines the socioeconomic vulnerability of informal housing as arguably one of the main drivers of the abundance of marine debris in the aftermath of a tropical cyclone. Using the Abaco Islands, Bahamas, as a case, the study applies the capabilities approach to assess the societal impact of Hurricane Dorian. Findings indicat

This study presents a mesoscopic model that predicts pedestrian evacuation in large gatherings with probabilistic methods. The model is based on a coarse network representation of buildings, where occupants are treated at a different scale according to their location. A microscopic approach is used to represent people in the initial enclosure: here individual characteristics and behaviours are att

During the enrolment year of 2019 and 2020, some Swedish universities were presented with the opportunity to participate in an admission policy trial. The universities could choose to weigh SweSAT scores based programme specific requisites. The paper examines the policy implementation of weighted SweSAT admission in engineering programmes at Swedish universities. The question explored in the paper

The aim of this study was to explore the professional experiences and views on psychoeducation with adult patients with ADHD. Semi-structured qualitative interviews were conducted with nine members of one interprofessional team in a psychiatric outpatient clinic in Region Skåne. The empirical data was analyzed through theoretical frameworks of empowerment and Antonovsky’s salutogenesis and sense o

Syftet med den aktuella studien har varit att undersöka vilka arbetsområden som upplevs bidra till eller motverka arbetsmotivationen hos stödpedagoger i Malmö stad samt vilka åtgärder som kan vara nödvändiga för att bibehålla eller förbättra arbetsmotivationen. Studien har genomförts via en tematisk analys av N=10 semistrukturerade intervjuer med stödpedagoger som arbetar för funktionsstödsförvaltThe aim of the present study was to examine what work-related matters are perceived as either strengthening or limiting to work motivation among “stödpedagoger” (“support pedagogues”) in Malmö city, as well as what measures may be necessary to maintain or improve work motivation. The study was conducted using a thematic analysis of N=10 semi-structured interviews with support pedagogues working fo

This bachelor’s thesis concerns the Swedish housing market and how the publicly and privately owned firms may differ in goals, costs, and actions. Building upon a theoretical foundation of different models of competition and the Lerner Index’s measurement of monopoly power, an empirical investigation is made into whether competition on the Swedish housing market mainly expresses itself in price, q

Recent events such as the covid-19 pandemic and the Russian-Ukrainian war have led to a tremendous increase in volatility, making financial markets riskier for investors. To see whether investors can counteract or profit from such risk, we develop a volatility timed trading strategy. To do so, a volatility forecast is used, in our case, the direction of the VIX. We predict the one week ahead movem

Uppsatsen handlar om kvalitén på den nya skattelagstiftningen om omvänd skattskyldighet på mobiltelefoner som tillkommit i syfte att stävja karusellhandel, vilket är en typ av mervärdesskattebedrägeri. Den nya skattelagstiftningen om omvänd skattskyldighet på mobiltelefoner trädde i kraft den 1 april 2021 och har stöd i mervärdesskattedirektivets artikel 199a. För att analysera kvalitén på den nysThe thesis is about the quality of the new tax legislation on reverse tax liability on mobile phones that has been added for the purpose of curbing carousel trading (Sw: karusellhandel), which is a type of VAT fraud. The new tax legislation on reverse charge on mobile phones entered into force on 1 April 2021 and is supported by Article 199a of the VAT Directive. To analyze the quality of the tax

Research shows that various aspects of environmental injustice can be found even on a local level in Sweden. Still, the topic of environmental justice is often disregarded in local planning processes and ecological and social concerns are often treated as two separate issues. To achieve just and sustainable planning, previous research emphasizes the importance of actively including and considering

Under de senaste åren har möjligheten till att arbeta hemifrån och på distans i Sverige ökat i stor omfattning, speciellt med tanke på COVID-19 pandemin. Arbetssättet som det flexibla arbetslivet medför, har inneburit att fler arbeten kan utföras utan tidsmässiga, rumsliga eller organisatoriska gränser. Arbete hemifrån och på distans har öppnat en ny värld för flexibilitet i arbetslivet, men samtiDuring the last couple of years, teleworking in Sweden have increased to a large extent, especially considering the COVID-19 pandemic. The way of working that the flexible work life entails, means that more types of work can be carried out without temporal, spatial or organizational limits. Teleworking have opened a new world for flexibility in the work life, but at the same time it has entailed r

Purpose: The purpose is to provide a nuanced understanding of organisational cultural differences, obstacles associated with the human integration process and management strategies to overcome them. Theoretical Framework: Organisational cultural differences are treated as stemming largely from the organisation’s task environment, influenced by industry and function. Human integration is the proce

A debate in the EU and Sweden is ongoing on whether advertising of fossil fuels is to be banned. Some state that banning fossil fuel advertising is one step in the right direction toward a more sustainable world. In contrast, others say that the prohibition of communication channels prevents consumers from intake transparent communication, especially in a democratic country. This study problematiz

Transportation has a central role in the development of societies and has a significant impact on sustainability. Transportations with cars that are motor driven is the largest contributor to carbon dioxide emissions and is seen as the biggest threat to sustainable mobility. The car is deeply rooted in societies and the urban landscape is largely adapted to the use of this kind of transportation.

Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. Thi