E621, En studie om konsumenters attitydförändring och hur livsmedelsföretag hanterar konsumentens ”nya” efterfrågan
Title: E621, A study of customer attitude change and how this affects the food industry to meet the new requirements. University: Lund University, Service Management, Campus Helsingborg. Subject: Master 15 p. Seminar date: 4th of June, 2009 Author: Gabriella Danerhall and Frida Peterson Advisor: Elin Bommenel and Yvonne Granfeldt Key words: E-numbers, consumption, identity adding, satisfied custom