Margin of Error - A study of the use and misuse of polls in the Swedish media
The purpose of this thesis is to analyse how the Swedish newspapers' use of party-preference polls has changed over time. I study 246 articles published by Göteborgs-Posten, Dagens Nyheter, Aftonbladet and Expressen, and compare the time-period 1994-1996 with 2010-2012. Amongst other things, I look at the news-papers' reporting of basic statistical information in their polls, as well as th