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Purpose: The purpose of this thesis is to investigate thought leadership and its potential as a strategic tool for brand positioning for B2B industrial corporations. The study aims to enhance the understanding of how thought leadership can be defined, how it can be implemented and measured, and why it might be used for brand positioning. Methodology: We conduct a qualitative multiple embedded cas

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Background: Healthcare systems across the globe face challenges with staffing shortages and unsustainable expenditure, intensified by an aging population requiring more long-term care. Mixed home care, combining formal and informal care at home, is a growing market, where Internet of Medical Things (IoMT) solutions offer opportunities for efficiency and personalized care. Purpose: To identify, un

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Laddskenor är en ny teknik som medför att fordon kan laddas i farten. Detta görs genom att fräsa en längre linje i vägbanan, där ett flertal laddskenor kan placeras, för att i bruk överföra ström till eldrivna fordon. Idag är laddskenor i ett utvecklingsstadie där underhållet sker separat från vägens underhåll. I följande rapport kommer en mindre väg med laddskena samt en större motorväg med planeCharging rails are a new technology that allows vehicles to be charged while in motion. This is done by milling a long line in the roadway where multiple charging rails can be placed to transfer power to electric vehicles. Currently, charging rails are in a development stage where maintenance is conducted separately from road maintenance. In the following report, a minor road with a charging rail

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Insurance fraud data is highly imbalanced and it can be difficult to define what constitutes fraud within the data. In addition, the labeling process of insurance claims occurs as a result of fraud investigations, where only highly suspicious claims are investigated. As a result, the collected data can be categorized as a positively labeled and unlabeled dataset, where positively labeled data poin

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In pursuit of sustainable development within the building industry, there is a shift towards design strategies that are energy efficient and environmentally friendly. The European Commission has a goal of becoming climate-neutral by 2050 and the United Nations has also developed Agenda 2030 to aid in the reduction of the environmental impact. The city of Malmö has also developed a local plan for a

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Till följd av hur samhället länge präglats av androcentrism, där kvinnan är perifer till den centrala mannen, har forskning identifierat ett problem i hur läran om brott otillräckligt uppmärksammat kvinnor, kvinnlig brottslighet och kvinnlig rehabilitering. Ny forskning har satt kvinnan i fokus vid utvecklingen av könsspecifika insatser inom rehabilitering på fängelser runtom i världen, forskning

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I ett nedlagt kalkbrott i Skultorp, Västergötland, finns Lokaformationen, som är ett tunt kalkstenslager från sen-ordovicisk tid. Dess avsättning är samtida med de klimatförändringar och massutdöende som ägde rum under hirnantetagen. I den nedersta delen av mellersta Lokaformationen förekommer det mineralkorn vars ursprung väcker intresse. Syftet med detta arbete är att utförligt beskriva och kara

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Our world is facing major challenges and the built environment plays a major role in both adapting to, and, challenging the current situation. As urbanization advances and densification takes place, more people reside in cities with an estimated 68% of the world’s population expected to live in urban areas by 2050. Urban areas confront mounting challenges due to population growth, resource constra

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This study aimed to gain a deeper understanding of how counselors create and maintain good professional relationships with patients who have psychotic disorders, and how they manage their emotions within these relationships. Qualitative interviews were conducted with six counselors working in outpatient clinics in Region Skåne. The empirical data were analyzed using Hochschild and Bolton's the

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Falling is one of the most common accidents for older adults over the age of 65, with more than 70 000 cases yearly in Sweden. Today there is not a technical solution which can prevent such accidents. The development of a fall prevention device could therefore be revolutionary. A substantial database is required to develop a fall prevention device that can recognise different surroundings and give

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The basis for this thesis work is derived from two sources, a new Swedish District Heating (DH) law and the internal operation of Landskrona Energi AB (LEAB). The law states that a DH company should present their customers with a comparison of relevant key figures to customers with similar user profiles. LEAB communicates pricing changes, a cost estimation for the coming year and newly calculated

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This master's thesis presents a method for approximating the folding behavior of paperboard using macroscopic data. Synthetic data is generated by conducting finite element analysis on paperboard modeled using continuum elements and an advanced constitutive law formulated within a thermodynamic framework. The paperboard model undergoes creasing followed by various folding sequences, enabling t

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Durable and robust product development is crucial for fulfilling customer expectations and ensuring satisfaction. In this context, thorough testing plays an essential role in identifying and addressing potential defects before products reach the final customer. IKEA, with its worldwide presence, aims to enhance its understanding of humidity's impact on kitchen fronts, one of the main product a

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This work is aimed at presenting a design for the proposed HIBEAM beamline which seeks to perform neutron oscillation measurements at the European Spallation Source (ESS). The design is informed by beamline simulations performed with PHITS 3.33 and detector simulations performed with both PHITS and Geant4 11.2. The shielding, consisting of 45 cm of steel and 85 cm of heavy concrete at its thickest

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Lignocellulose is an important renewable feedstock for the sustainable production of bioethanol and other chemicals. Xylose is the second most abundant sugar in lignocellulose. However, xylose cannot be utilized by many industrially used microorganisms like S. cerevisiae. Therefore, large efforts have been made to express heterologous pathways for xylose utilization in S. cerevisiae and increase e

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In this work we study some potential light-harvesting iron complexes. Transient Absorption Spectra (TA ) has been used to determine the lifetime of the different excited states. The issue with this technique is that it is difficult to define the exact contribution of each excited state to the Transient Absorption Spectra. The aim of this work is to use DFT methods to calculate the ground and excit

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Purpose: The purpose of this thesis is to investigate how socio-political attitudes, particularly trust in governmental institutions and attitudes towards the world’s future, influence consumer responses to Brand Activism in Germany and Austria. As public trust in government declines and expectations for corporate societal engagement rise at the same time, this research aims to examine the resulti

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The aim of this thesis is to explore the importance of sustainable urban mobility in the context of the housing affordability crisis. Housing affordability crisis is a concern across the globe. Finding strategies and solutions to mitigate the housing affordability crisis is in the interest of the whole society. While the connection between affordable housing and the housing costs is a well- unders

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Problem description: With the rising trend of Swedish investors favoring index funds over actively managed funds, there is a need to evaluate whether this shift is justified. \\[1.75ex] Purpose: the purpose of this thesis is to assess the performance of actively managed Swedish equity funds relative to SEB Sverige Indexnära, an index fund that tracks the OMXSPI, to determine if the growing prefer