Floating Points of Reference. Trust, Enchantment and The Shifting Visibilities of Digital Infrastructures
In 2012 Google started a campaign to make parts of its infrastructure visible. Up until that year the company’s data centers had been highly secret facilities hidden from the public eye. The visualization campaign was mainly based on stories and images distributed via the Internet. The images were often suggestive, invoking both enchantment and trust. The text starts by pointing out and discussin