Bursting The EU Bubble - A Qualitative Study on the Decline of Swedish Representation in EU Institutions and EPSO's Employer Brand
This thesis investigates how the European Union, through the European Personnel Selection Office (EPSO), constructs and communicates its employer brand, with a particular focus on how this may influence the underrepresentation of Swedish nationals in EU institutions. The study draws on theories of employer branding and Hofstede’s cultural dimensions to explore how centrally produced communication