The Enabling Service of the Industrial Design Consultancy: A Change of Focus from Goods- to Service Dominant Logic
Design has received increased attention not least of all in the business press and journals. The concept of design thinking – how to approach problems in a designerly way – is sometimes attributed as being the savior of business, making companies creative and innovative. This kind of exaggeration does more harm than good to industrial design consultancies (IDCs) and their client firms (CFs). And y