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The NABC model can help you define your idea and think through what really makes the idea valuable to your potential customers. It is also an excellent tool to use when preparing a presentation, or a pitch. The model was developed at the Stanford Research Institute (SRI). N stands for need, A stands for approach, B stands for benefit, and C stands for competition. If you do it for the first time,

https://www.innovation.lu.se/en/our-services/tips-inspiration/nabc-how-test-your-idea - 2026-08-07

Innovation developer Contact details Email: cecilia [dot] jadert [at] innovation [dot] lu [dot] se Phone: +46 46 222 15 07 Mobile: +46 70 698 57 00Organisation LU Innovation Visiting address: The Spark, Medicon Village, Scheelevägen 1, Lund Service point: 34 Other affiliations Member of research environment LUCC: Lund University Cancer CentreIn my role as a business developer at LU Innovation, I w

https://www.innovation.lu.se/en/cecilia-jadert - 2026-08-07

Senior advisor Contact details Email: lars [dot] persson [at] innovation [dot] lu [dot] se Mobile: +46 70 575 99 75Organisation LU Ventures Visiting address: Scheeletorget 1, Medicon Village, Lund Service point: 34

https://www.innovation.lu.se/en/lars-persson - 2026-08-07

LU Innovation is also a hub for running projects and programmes in cooperation with other actors. One example is Swelife, a strategic innovation programme coordinated from Lund University and LU Innovation.   Swelife is a strategic innovation programme, funded by the Swedish Government via the Swedish innovation agency, Vinnova, and by the programme’s partners. We support collaboration within acad

https://www.innovation.lu.se/en/about-lu-innovation/swelife-strategic-innovation-programme - 2026-08-07

Innovation developer Contact details Email: lisa [dot] evyr [at] innovation [dot] lu [dot] se Phone: +46 46 222 67 36 Mobile: +46 79 062 28 01Organisation LU Innovation Visiting address: The Spark, Medicon Village, Scheelevägen 1, Lund Service point: 34

https://www.innovation.lu.se/en/lisa-evyr - 2026-08-07

Innovation developer Contact details Email: sophie [dot] hyden_picasso [at] innovation [dot] lu [dot] se Phone: +46 46 222 37 27 Mobile: +46 76 767 08 86Organisation LU Innovation Visiting address: The Spark, Medicon Village, Scheelevägen 1, Lund Service point: 34 Other affiliations Research support Faculty OfficeI give support in developing innovations and promoting solutions to societal problems

https://www.innovation.lu.se/en/sophie-hyden-picasso - 2026-08-07

Do you want to stay up to date with the latest from Lund University's innovation activities? A couple of times each semester, we send our newsletter - tips, inspiration, and the latest news from projects and companies linked to the University. E-mail: I want to receive relevant information from LU Innovation to my inbox. I can unsubscribe at any time. LU Innovation will process my personal data in

https://www.innovation.lu.se/en/form/contact-us/our-newsletter - 2026-08-07

  We're happy you want to be on our list! Of course, your personal data is safe with us and you can unsubscribe at any time.      

https://www.innovation.lu.se/en/weve-signed-you - 2026-08-07

  Something must have gone wrong and your registration failed. Please contact us at info [at] innovation [dot] lu [dot] se, we will be happy to help you!      

https://www.innovation.lu.se/en/hmmm-thats-strange - 2026-08-07

Working strategically with sustainability means having a competitive edge. We support projects with their sustainability work in a number of ways. Some are impact-driven, others need to make sure that sustainability is taken into account. The world is facing major societal challenges that require innovative solutions. Solutions that are economically, socially and environmentally sustainable.With w

https://www.innovation.lu.se/en/our-services/tips-inspiration/sustainability-project-development - 2026-08-07

Project manager Contact details Email: adila [dot] malik [at] innovation [dot] lu [dot] se Phone: +46 46 222 62 48 Mobile: +46 73 505 70 27Organisation LU Innovation Service point: 34 Other affiliations Project manager VentureLab

https://www.innovation.lu.se/en/adila-malik - 2026-08-07

Innovation developer Contact details Email: annika [dot] lindstrom [at] innovation [dot] lu [dot] se Phone: +46 46 222 12 83 Mobile: +46 72 246 89 34Organisation LU Innovation Visiting address: The Spark, Medicon Village, Scheelevägen 1, Lund Service point: 34 Other affiliations Health and safety representative LU InnovationI meet students who want to discuss ideas, brainstorm, or get coaching. Yo

https://www.innovation.lu.se/en/annika-lindstrom - 2026-08-07

Change lead Contact details Email: eddie [dot] thordarson [at] innovation [dot] lu [dot] se Phone: +46 46 222 15 59 Mobile: +46 70 874 99 02Organisation LU Ventures Visiting address: LU Holding AB, Medicon Village, Scheeletorget 1, Lund Service point: 34

https://www.innovation.lu.se/en/eddie-thordarson - 2026-08-07

Patent advisor Contact details Email: per [dot] mercke [at] innovation [dot] lu [dot] se Phone: +46 46 222 12 67 Mobile: +46 72 210 16 44Organisation LU Innovation Service point: 34 I work as a Patent Advisor at LU Innovation and is responsible for the Intellectual Property (IP) aspects of the projects, such as patent, copy-right, design protection and trademark. As a Patent Counsel my job is to s

https://www.innovation.lu.se/en/mercke - 2026-08-07

Researchers, postdocs and PhD students receives support from LU Innovation free of charge. We know that no two projects are the same, that's why we customize our support to your project's needs. What we offer is solid experience, a tried-and-tested approach, and a large network. We will back you and your project, and guide you forward as you develop your ideas. It makes no difference what your fie

https://www.innovation.lu.se/en/about-lu-innovation/developing-research-innovations - 2026-08-07

Coordinator Contact details Email: johan [dot] alling [at] innovation [dot] lu [dot] se Phone: +46 46 222 12 71 Mobile: +46 70 355 83 23Organisation LU Innovation Service point: 34

https://www.innovation.lu.se/en/johan-alling - 2026-08-07

The Prize for Future Innovations is awarded by Lund University and Sparbanken Skåne. Since the start in 2017 we have seen hundreds of exciting, innovative, and sometimes downright weird ideas. Every year, the prize jury has the pleasant but difficult job of selecting the winners. So here they are, the winners of Lund University and Sparbanken Skåne’s Future Innovations Prize.  FUTURE INNOVATION AW

https://www.innovation.lu.se/en/futureinnovations/previous-prize-winners - 2026-08-07

Researcher at Lund University? Enter your Lund University address and we'll be in touch!  If you are a student, VentureLab will be happy to help you! E-mail (required) Please use your Lund University e-mail, it will help us to guide you in the right direction. Phone number Your message If you want, you can add just a few sentences about your idea or project. Remember not to include any confidentia

https://www.innovation.lu.se/en/form/get-touch - 2026-08-07

The Joint Faculties of Humanities and Theology encourage and support the development of ideas that can become new innovations. Here are the projects funded in 2021 and 2022. Funded innovation projects in 2022 Scale-up of research based learning support in early mathematics Agneta Gulz, Professor at Cognitive Science Many school students do not succeed in mathematics, and research shows that one of

https://www.innovation.lu.se/en/HTinnovation/previous-innovation-projects-joint-faculties-humanities-and-theology - 2026-08-07

Manager Contact details Email: christine [dot] widstrand [at] innovation [dot] lu [dot] se Phone: +46 46 222 12 95 Mobile: +46 70 928 63 78Organisation LU Ventures Visiting address: LU Holding AB, Medicon Village, Scheeletorget 1, Lund Room number: 13317 Service point: 34 I am passionate about translating academic research and knowledge into benefiting society by creating and building successful g

https://www.innovation.lu.se/en/christine-widstrand - 2026-08-07