Lund University Begins a Major Project on Strategic Communication at Campus Helsingborg
Each year, companies, organizations and authorities spend almost 40 billion Swedish kronor on communication. They assume that communication is decisive for effectiveness, for establishing and retaining the confidence of interested parties and for the development and image of organizations. But how well does this accord with reality? ”There is relatively little research in this area,” says Mats Hei
https://www.isk.lu.se/en/article/lund-university-begins-major-project-strategic-communication-campus-helsingborg - 2025-08-21