Turning to the dark side: Challenging the hegemonic positivity of the creativity discourse
Using a Laclauian discourse approach this paper challenges the hegemony of articulations framing creativity as good, necessary, and as a source of valuable outcomes for organizations and individuals. Instead, this paper argues that creativity has a ‘dark side’, referring to that which is harmful and may result in pain, loss or suffering. We analyze and expose the hegemonic positivity of the creati