Forskningsfråga: Hur presenteras reklamfilmer av ett nytt varumärke för att bygga en stark och värdefull varumärkesidentitet? Syftet: Syftet med studien är att urskilja vad det är i Polestars reklamfilmer som skapar dess styrka i varumärkesidentiteten och hur reklamfilmerna porträtterar varumärkets identitet och personlighet. Denna studie syftar till att bidra med insikt och kunskap hur varumärken

This thesis will be an attempt to look beyond this relatively new conceptualisation of CRSV committed in the context of terrorism, so called ‘sexual terrorism’, to determine what are its implications for the development of the WPS agenda. Answering the research question ‘What are the consequences of the increased linking of CT and WPS, in particularly with regards to the consideration of sexual te

IKEA is a Swedish company that has been the largest retailer of furniture for the past fifteen years. Selling orders worth EUR 44.6 billion in 2022, IKEA has to meet great logistic needs in order to maintain a functioning business. In the current IKEA landscape teams that consume order data have to listen to multiple sources and compare the data they receive to get specific information from an ord

This project is about designing outerwear for equestrians. Jackets used in stables are often just like other jackets, and not optimized for the context. Being around horses includes needs, safety risks and movements that are irrelevant in most other situations. The product is a garment design that is adapted to the objects and activities that equestrians face on a daily basis. Integrated soft cove

The situation for the environment is in many ways dire. However, amidst all the negative environmental developments it is easy to neglect the successes that have actually happened. With the aim of better understanding what factors facilitated such a success this thesis analyses one such case, namely emissions of dioxins and chlorinated waste from the pulp and paper industry in Sweden. Dioxins were

Switzerland's current food system is unsustainable and responsible for 25% of the country's environmental footprint. Half of the greenhouse gas emissions from the Swiss food system are caused by meat and dairy consumption. Reducing Switzerland's GHG emissions from the food system requires an orchestrated approach, targeting amended consumption and production patterns. A primary change

In an era of globalization, where decision-making transcends national boundaries, it is crucial to recognize the importance of individual participation in shaping the international legal sphere. This recognition becomes even more critical in the 21st century, as we are faced with the need to respond to global challenges and emergencies that demand the collaboration of diverse actors. The inclusive

Populärvetenskaplig sammanfattning Energi- och klimatberäkningar kopplat till olika byggmaterial och värmeförluster som uppkommer i anslutningar där byggdelar möts. Klimat och miljö har under de senaste åren blivit alltmer uppmärksammat och äntligen följer Boverket med! Med den nya lagen som trädde i kraft under 2021, om att undersöka klimatpåverkan hos nybyggda hus har man satt byggbranschens mConsidering the current energy and climate crisis, it is important to examine how the impact on these can be managed and reduced within the building sector. One of the objectives of this study is to analyze the impact of several typical thermal bridges for a single-family house on the energy use and show how these vary depending on the choice of framing system. The framing systems studied are CLT,

Surface soil moisture (SM) is a crucial variable representing the water content in soil at the topmost soil layer. Accurate data of SM are essential for many applications such as drought monitoring, vegetation modelling, weather forecasting, and agriculture management. Over the past decades, microwave remote sensing has been employed to estimate SM at large scales, with the Sentinel-1 satellite mi

This thesis explores the growing interest in sustainability in the cosmetic industry, particularly focusing on the rise of natural cosmetic products. The study adopts an explanatory sequential mixed methods design, incorporating quantitative analysis of patent data from the European Patent Office between 2000 and 2022, as well as qualitative insights from expert interviews. The findings indicate a

Österskans är ett projekt som undersöker platsen med samma namn i Halmstad. Det gick från att på slutet av 1900-talet ha varit ett resecentrum till att kommunen 2017 utlyser en intresseanmälan till en markanvisningstävling för ett hotell med saluhall och restaurang. White Arkitekter vann, men publik uppmärksamhet och medieuppbåd gjorde att det blev fördröjningar innan det 2022 blev en folkomröstni

The objective of this thesis is to develop a methodology for evaluating the performance of material models during biaxial loads. This is done by executing identical punch tests, one in a simulation and one in a physical experiment, and then comparing the results from the two. The material model that is to be evaluated is used in the simulation and a specimen of the corresponding material in the ph

As part of the practices connected with folk medicine in Sweden, as well as in the rest of the Nordic countries, is an old literary genre grown from the combination of oral and literary traditions – svartkonstböcker, literally translated to black art books. These books were used by the professionals in the field of folk medicine, namely the wise old men and women. Contained in the books are ritual

In light of video games and gaming becoming a more normalized and widespread phenomenon this essay examines how personal memories are created and used from playing video games. I have used the games BioShock Infinite and Metro 2033 as a basis for this discussion. The study is based on observations of internet forums centred around the games and live streams of people playing them. The theoretical

Syftet med denna uppsats är att få mer kunskap om violinkonserter genom att analysera Bachs violinkonsert i a-moll och Sjostakovitj första violinkonsert. Efter att ha studerat orkesterpartituren har jag kunnat få en djupare förståelse för strukturen och metoderna som används av dessa tonsättare.The aim of this project is to attain more knowledge about violin concertos, by analysing Bach’s violin concerto in A minor and Shostakovich’s first violin concerto. Through studying the orchestral scores of each piece I have been able to get a deeper understanding of the structure and methods being used by these composers.

Like other African countries, Kenya’ economy and food security is heavily dependent on agriculture. Climate change has led to variability in temperature and precipitation, and extreme weather events such as droughts and floods, all of which can significantly impact crop productivity and food security in the long-term. Furthermore, water scarcity poses a critical challenge for Kenya, particularly i

Abstract Title: The Art of Shielding Luxury Brands: Defensive Strategies for Success Seminar date: 2023-06-01 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) Authors: Arvid Vesterberg, Oscar Frithiof and Stefan Karlsson Advisor: Jon Bertilsson Key words: Brand image, luxury brands, automotive industry, defensive,

This thesis investigates the EU’s strategic autonomy which refers to the EU’s strive for increased independence without having to rely on other countries in important policy areas. EU strategic autonomy was introduced in 2013 and has become a higher priority due to recent geopolitical changes. The research question is how the EU balances strategic autonomy with their commitments to multilateralism